Senior App Performance Marketing Lead (Remote)

Airalo

España

À distance

EUR 125 000 - 170 000

Plein temps

14 jours+

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Résumé du poste

Airalo seeks a Performance Marketing Lead to drive app-first growth across regions. You will own end-to-end UA strategy, manage a $20M+ annual budget, and optimize campaigns across Social, Google UAC, and other channels at scale.

You will collaborate with Regional Directors, Data Science, Creative, and Product teams to unlock incremental growth, ensure measurement rigor, and deliver actionable insights in a fast-paced, remote work environment.

Qualifications

7+ years in performance marketing for mobile apps.
Deep expertise in Meta and Google UAC (app acquisition).
Experience managing large budgets (ideally $20M+ annually).
Strong stakeholder management with Director/VP-level partners.
Fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
Understanding mobile attribution and iOS measurement realities.

Responsabilités

Own UA growth strategy and execution for Airalo on app-first basis.
Manage and optimize a $20M+ annual performance marketing budget with forecasting and pacing.
Lead Paid Performance Marketing across channels (Social, Google UAC, etc.).
Own measurement and reporting: weekly reads, deep dives, insights for action.
Maintain campaign hygiene: naming, QA, structure, guardrails, geo/creative rotation.
Partner with Regional Directors, Data Science, Creative, Product, and agencies to unlock growth.
Present monthly executive reviews with clear success metrics and next steps.