Global Social Media Manager

Approach People Recruitment; Barcelona; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global healthcare company is seeking a Global Social Media Manager to drive and evolve its social media presence. You will shape a cohesive strategy across platforms, manage content calendars, and ensure consistent brand voice. Ideal candidates have 3–5+ years of experience in corporate social media, strong communication skills, and proficiency in analytics tools like Brandwatch. This role offers an excellent opportunity to influence global digital communication efforts.

Servicios

Opportunities to lead and grow

Dynamic team environment

Global transformation initiatives

Formación

• 3–5+ years managing global corporate social media accounts.
• Proven expertise in social media strategy, analytics, and community management.
• Excellent communication and presentation skills; fluent in English.

Responsabilidades

• Shape & execute a cohesive global social media strategy.
• Lead editorial planning and global content calendars.
• Monitor and report performance metrics for social media.

Conocimientos

Social media strategy

Community management

Analytics

Collaboration

Crisis communication

Educación

Degree in Marketing, Communications, or Digital Media

Herramientas

Brandwatch

Descripción del empleo

Role Summary

Join a company that’s shaping the future of healthcare and innovation.

As Global Social Media Manager , you will drive and evolve our global social media presence inspiring audiences, amplifying our scientific leadership, and connecting our global community across 12 markets.

You will manage our global social media channels, oversee editorial planning, coordinate campaigns, and track performance across platforms. Working closely with Digital, Corporate Communications, and Marketing teams, you’ll ensure a consistent brand voice, strong digital impact, and seamless collaboration with local affiliates.

This is a unique opportunity to blend strategic vision and operational excellence in a global, fast-evolving environment.

What You’ll Do

• 🚀 Shape & execute a cohesive global social media strategy across all platforms (LinkedIn, Instagram, YouTube, etc.)
• 📅 Lead editorial planning and global content calendars aligned with product launches, scientific milestones, and corporate campaigns
• 📘 Own and evolve the Global Social Media Playbook — tone of voice, visuals, governance, and best practices
• 🌐 Coordinate the Global Social Editorial Board , ensuring alignment across Digital, Corporate Communications, Scientific, and Customer Marketing teams
• 📊 Leverage Brandwatch (or similar tools) for social listening, analytics, and KPI tracking
• 🧭 Monitor and report performance metrics : reach, engagement, sentiment, conversions, and share of voice
• 🤝 Empower affiliates with best practices, toolkits, and training sessions to ensure consistent, high-quality execution worldwide
• ⚙️ Oversee platform governance — taxonomy, tagging, moderation, and optimization
• 🧩 Collaborate cross-functionally to ensure unified messaging across all digital touchpoints
• 🛡️ Support reputation management and social media crisis communication in collaboration with Corporate Communications

What You Bring

• 🎓 Degree in Marketing, Communications, or Digital Media (Bachelor’s or Master’s)
• 🌍 3–5+ years managing global corporate social media accounts
• 💡 Proven expertise in social media strategy, analytics, and community management
• 🧠 Experience developing social media playbooks , running editorial boards , and aligning multiple stakeholders
• 📈 Skilled in Brandwatch or equivalent tools for monitoring and reporting
• 🛑 Solid understanding of digital reputation management and crisis communication
• 🤝 Strong coordination skills across affiliates, internal teams, and industry influencers
• 💬 Excellent communication and presentation skills; fluent in English (additional languages a plus)

Who You Are

You’re a strategic thinker who thrives on transforming data into insights and ideas into action.

You’re hands‑on, curious, and creative , with a deep passion for social media and storytelling.

You can navigate scientific or regulated environments (MedTech, Pharma, or Healthcare) with agility and compliance awareness.

You’re collaborative yet independent — capable of leading initiatives and driving global alignment.

Why Join Us

Be part of a global transformation in digital communication.

Work with international affiliates and drive social impact on a worldwide scale.

Join a dynamic, passionate team with opportunities to lead and grow.

Shape how science and innovation connect with millions around the world.