Global Employer Brand Manager

WTW; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

An international consulting firm is seeking a Global Employer Brand Manager to shape and enhance their employer branding efforts globally. This role involves developing strategic campaigns and creating compelling content that resonates with diverse audiences across multiple platforms. The ideal candidate will have a strong background in project management and creative development, with experience in analytics to measure campaign performance. This position is remote, open to candidates in multiple locations including Madrid.

Formación

• Proven experience in employer branding or marketing roles.
• Strong ability to manage projects and coordinate teams.
• Experience in creating compelling content across channels.

Responsabilidades

• Co-develop and evolve global employer brand strategy.
• Lead creative concept development and campaign execution.
• Create engaging social media and digital content.

Conocimientos

Project management

Creative development

Digital marketing

Content creation

Analytics tools proficiency

Herramientas

Google Analytics

Power BI

LinkedIn

Meta

Descripción del empleo

Location: Remote from Philippines (Manila), India (Mumbai), Portugal (Lisbon), Spain (Madrid) or Romania (Bucharest)

Are you ready to collaborate on the strategy behind a worldwide, dynamic employer brand? As a Global Employer Brand Manager at WTW, you’ll shape how we attract, engage and inspire talent around the world.

From defining global strategy to launching impactful campaigns, you’ll lead initiatives that showcase our culture, amplify our colleague stories and strengthen WTW’s position as an employer of choice across 140+ countries and markets.

Join a collaborative, curious and bold global team that’s redefining what employer branding can achieve.

The Role

As Global Employer Brand Manager, you will :

Strategy & Project Leadership

• Co-develop and continuously evolve WTW’s global employer brand strategy for both Experienced Hires and Early Careers.
• Serve as project lead for global initiatives, managing timelines, deliverables and cross-functional coordination.
• Collaborate closely with HR, Recruitment and Brand to ensure alignment and impact.

Creative & Campaign Development

• Co-develop creative concepts and campaign ideas that tell authentic stories about life at WTW.
• Partner with internal teams to produce brand-consistent, visually compelling content, from videos to digital assets.
• Create and localize assets for global and regional use, adapting for diverse audiences and platforms.

Content, Channels & Tools

• Create and publish social media, blog and video content that reflects our culture and values.
• Manage and enhance our employer brand SharePoint and asset library as a global resource hub for the team.
• Lead email marketing and talent community campaigns to engage and convert prospective candidates.

Measurement & Reporting

• Develop reports to measure global and regional campaign performance.
• Use analytics tools (LinkedIn, Meta, Google Analytics, Power BI) to evaluate impact and optimize future campaigns.