CRM specialist

coches.net; Barcelona; Hybrid; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Private health insurance (Spain)

Dental and vision coverage

Career development opportunities

Job summary

coches.net, a leading digital marketplace in Spain, seeks a CRM Specialist who blends marketing mindset with technical curiosity to manage the lifecycle campaigns across coches.net, motos.net, and Milanuncios.

Reporting to the CRM Lead, you will orchestrate targeted campaigns via email, push, in-app messaging, browser and WhatsApp, ensure data integrity, segmentation, and timely communications to boost engagement and lifetime value.

Qualifications

• 3+ years in CRM or lifecycle marketing in a digital marketplace environment.
• Hands-on Braze experience; familiarity with major platforms.
• Understanding of the CRM lifecycle, segmentation, personalization, journey logic.
• Strong data and campaign performance analysis skills.
• Fluent in English, collaborative and detail-oriented.

Responsibilities

• Plan, implement, and optimize multi-channel lifecycle campaigns across channels.
• Design and maintain customer journeys and audience segmentation.
• Collaborate with Product, Data, and Tech to align CRM with customer experience.
• Monitor campaigns and conduct A/B and multivariate tests.
• Own reporting and derive actionable recommendations from data.

Skills

Lifecycle marketing

Segmentation

A/B testing

Data analysis

Cross-functional collaboration

English fluency

Education

Bachelor's degree in marketing or communication

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

Job Description

We are looking for a CRM Specialist who combines a marketing mindset with technical curiosity and a 360° understanding of the customer lifecycle. You’ll play a key role in supporting the execution and optimization of our multi-channel CRM strategy across coches.net, motos.net, and Milanuncios.

Job Description

Reporting to the CRM Lead, you will contribute to the setup and orchestration of targeted campaigns across key channels such as email, push notifications, in-app messaging, browser, and WhatsApp. You will work closely with cross-functional teams to ensure a seamless flow of customer data, accurate segmentation, and personalized, timely communications that drive engagement, retention, and lifetime value.

This role is ideal for someone who understands the broader impact of CRM within marketing, has hands-on experience with tools like Braze, and is eager to evolve within a fast-paced, tech-enabled environment.

You Will

• Plan, implement, and optimize multi-channel lifecycle campaigns in close collaboration with the CRM Lead, aligned to business goals and customer behavior insights.
• Operate within Braze as a key platform, while understanding its role within the broader CRM ecosystem (data, events, journey logic, and analytics).
• Help design and maintain multi-step lifecycle journeys, triggered communications, and audience segmentation logic.
• Partner with the Head of CRM and cross-functional teams (Product, Data, Tech) to ensure CRM is deeply connected to the wider customer experience and platform infrastructure.
• Define customer segments, orchestrate personalized journeys, and leverage automation to deliver relevant and timely communications.
• Monitor campaign performance and conduct A/B and multivariate tests to continually improve impact (open rate, CTR, retention, conversion, etc.).
• Own campaign reporting and data analysis: derive insights, identify opportunities, and translate them into actionable recommendations.

What We’re Looking For

• A bachelor’s degree in marketing or communication is desired
• +3 years of experience in CRM or lifecycle marketing, ideally in a digital product or marketplace environment.
• Working knowledge of Braze (or similar platforms like Salesforce Marketing Cloud, Iterable, etc.) and how it fits into a broader CRM architecture.
• Understanding of the full CRM lifecycle, including segmentation, personalization, journey logic, and channel orchestration.
• Analytical mindset and confidence working with data, customer flows, and campaign performance metrics.
• Proactive, detail-oriented, and collaborative attitude.
• Fluency in English (written and spoken) to work effectively across teams.

Nice-to-Have

• Familiarity with SQL, Looker, Tableau or other data tools.
• Experience with app marketing and mobile engagement strategies.
• Exposure to MarTech/AdTech stacks and marketing automation workflows.
• Interest in emerging CRM technologies and best practices.

What We Offer

• The opportunity to grow within a strategic, fast-moving CRM team at the heart of our marketing engine.
• Direct mentorship and support from senior CRM leadership, with space to learn and contribute from day one.
• A collaborative environment with strong connections to Product, Tech, and Data teams.
• Competitive salary, flexible working model, and career development opportunities.
• The chance to make an impact in a leading multi-brand digital marketplace

Join our team!

Job Benefits

• We take care of you and your family 100% company-funded private health insurance with extensive coverage and reimbursement of medical expenses both in Spain and abroad. You will also have dental and vision coverage.
• Holistic wellbeingAccess to psychological support sessions, specialised wellbeing resources and confidential 24/7 professional assistance. You will also have support for sports activities, physiotherapy and programmes designed to promote healthy habits.
• Flexibility and work-life balance a hybrid working model with flexibility depending on your role and team, including up to 4 weeks per year working from anywhere.
• Family support enhanced family-friendly policies, including parental leave, family care leave and additional support during pregnancy, with the possibility of taking time off before the birth while maintaining 100% of your salary.
• Financial protection 100% salary coverage during sick leave, accidents and family-related leave.
• More time for yourself 23 days of annual leave, plus reduced working hours during the summer, Easter week and every Friday throughout the year.
• Flexible benefits Options tailored to your needs, including meal vouchers, transport, childcare and other tax-advantaged benefits.
• Exclusive perks and discounts Access to special offers and benefits on travel, shopping, leisure and other services through our corporate partnerships.
• Barcelona offices Free breakfast and a subsidised canteen menu to make your day-to-day experience at the office even better.
• Tools to help you succeedWe will provide you with all the equipment you need to do your job successfully, including a laptop and a company mobile phone.
• Work model: Hybrid, with two days per week working from the office.