CRM & Engagement Specialist

Grupo Planeta; Barcelona; On-site; EUR 35,000 - 50,000; Full time

Job summary

DeAgostini Coleccionables is seeking a CRM & Engagement Specialist to own end-to-end CRM campaigns from planning to reporting for our Barcelona team.

You will manage newsletters, engage across markets, and optimize campaigns with segmentation, A/B testing, and analytics. Strong HTML skills and 3+ years in CRM are required for a fast-paced DTC environment.

Qualifications

• Minimum 3 years of experience in CRM and Customer Engagement.
• Knowledge of HTML and email marketing best practices.
• Experience in a B2C and/or Direct-to-Consumer (DTC) environment.
• Proven experience executing CRM campaigns end-to-end, including audience selection, deployment, testing and reporting.
• Experience managing campaign calendars and coordinating multiple stakeholders.
• Hands-on experience with customer segmentation and audience targeting.
• Experience running A/B tests and interpreting results to optimize performance.
• Strong analytical skills with the ability to translate campaign data into recommendations.

Responsibilities

• Own CRM campaign calendar from planning through performance reporting.
• Plan, build and deploy newsletters, product launch communications, and ad hoc campaigns.
• Define targeting and prepare audiences using segmentation and requirements.
• Coordinate campaign creative development, agency briefs and asset delivery.
• Adapt campaigns for local markets across multiple regions.
• Execute A/B tests and commercial experiments to improve engagement and conversion.
• Monitor and report campaign performance with actionable recommendations.
• Support Customer Service communications and lifecycle automation during peak periods.
• Ensure campaigns comply with brand, legal, privacy and customer communication standards.

Skills

CRM & Email Marketing

A/B Testing & Optimisation

Data Analysis

Campaign Planning & Execution

Audience Segmentation

HTML

Multi-market Experience

Project Management

Job description

DeAgostini Coleccionables is looking for a CRM & Engagement Specialist for our international team based in Barcelona.

Role Purpose

Own CRM and engagement campaigns end-to-end, from planning and audience selection to execution, testing, analysis and reporting. Responsible for newsletters, communication plans, product launches, promotional campaigns, and other customer engagement initiatives across multiple markets.

Key Responsibilities

• Manage the CRM campaign calendar from planning through performance reporting.
• Plan, build and deploy newsletters, product launch communications, communication plans and ad hoc commercial campaigns.
• Define campaign targeting and prepare customer audiences using segmentation and business requirements.
• Coordinate campaign creative development, agency briefs and asset delivery.
• Adapt campaigns for local markets across multiple regions.
• Execute A/B tests and commercial experiments to improve engagement and conversion.
• Monitor and report campaign performance, providing actionable recommendations.
• Support Customer Service communications, including informational and incident-related customer messaging.
• During peak trading periods, support lifecycle automation programs and CRM operational activities.
• Ensure campaigns comply with brand, legal, privacy and customer communication standards.
• Minimum 3 years of experience in CRM and Customer Engagement.
• Knowledge of HTML and email marketing best practices.
• Experience working in a B2C and/or Direct-to-Consumer (DTC) environment.
• Proven experience executing CRM campaigns end-to-end, including audience selection, deployment, testing and reporting.
• Experience managing campaign calendars and coordinating multiple stakeholders.
• Hands-on experience with customer segmentation and audience targeting.
• Experience running A/B tests and interpreting results to optimize performance.
• Strong analytical skills with the ability to translate campaign data into recommendations.
• Experience working with creative teams and external agencies.
• Excellent attention to detail and quality control mindset.
• Strong organizational and project management skills.

Preferred Qualifications

• Experience in international or multi-market businesses.
• Experience with SMS, WhatsApp, or other engagement channels.
• Familiarity with customer data, consent management, and GDPR.
• Additional European languages are a plus.

At Grupo Planeta, we are committed to equal opportunities. We are committed to treating all applicants equally on the basis of their skills, achievements and experience, regardless of their race, nationality, gender, age, disability, sexual orientation, gender identity or any other category protected by law.