Teamlead Global Brand Marketing

Fielmann Group; Hamburg; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading optical industry company is seeking a Global Brand Marketing Leader based in Hamburg. The role involves leading a dynamic team to implement international brand campaigns and ensure brand consistency across multiple channels. Candidates should have a marketing degree and extensive experience in brand marketing and communications. Responsibilities include budget management, collaboration with teams, and performance monitoring. The company offers attractive compensation, flexible work options, and extensive professional development opportunities.

Leistungen

Attractive compensation including a 13th salary

Annual allowance for Fielmann products

Employee shares and capital-forming benefits

Flexible working hours

Professional development at the Fielmann Academy

Qualifikationen

• More than two years in a leadership role in a collaborative work environment.
• Experience in global brand marketing or communications.
• Strong track record of building and implementing brand campaigns.

Aufgaben

• Lead and inspire the Global Brand Marketing team.
• Translate brand strategy into annual marketing plans.
• Ensure brand consistency across all markets.
• Collaborate to align branding across product and retail.

Kenntnisse

Leadership

Global Brand Marketing

Strategic Thinking

Creative Problem Solving

Ausbildung

Degree in Marketing, Communications or Business

Jobbeschreibung

Overview

At Fielmann, we are more than just colleagues – we are a team. Our strong sense of unity is what makes us successful. We grow through fresh ideas and new perspectives. With your dedication, we continue to evolve – sometimes quickly, sometimes with care. Together, we find the right pace and set the standards of tomorrow.

In Global Brand Marketing, we shape the brand presence of the Fielmann Group across all markets. Together with our creative, digital, and media teams, we bring our brand strategy to life and ensure a consistent brand experience worldwide. In this role, you collaborate closely with international teams, develop global campaigns, and help our brand resonate across all channels.

Responsibilities

• Lead, coach, and inspire the Global Brand Marketing team while fostering a collaborative, growth-oriented culture
• Translate our brand strategy into annual marketing plans, global toolkits, and campaign frameworks
• Ensure brand consistency across all markets – with the flexibility needed for local adaptations
• Oversee the execution and localization of multi-market campaigns across TV, digital, social, in-store, and experiential channels
• Collaborate with product, retail, e‑commerce, PR teams, and external agencies to ensure seamless brand alignment
• Act as a key contact for regional marketing leads, supporting local implementation and driving best‑practice exchange
• Monitor brand health, campaign performance, and competitive activity to inform data‑driven decisions
• Manage budgets, timelines, and resources across brand marketing projects

Profile

• You hold a degree in Marketing, Communications, Business, or a related field
• You are an experienced people leader with more than two years in a leadership role and cultivated a high-performance, collaborative work environment
• You have years of experience in global brand marketing or communications. The brands you have worked for are major players in the lifestyle, fashion, or eyewear industry
• You have a strong track record in building and implementing brand campaigns across international markets
• You are familiar with matrix organizations and enjoy working with multiple internal and external stakeholders
• You communicate confidently in English; German skills are a strong advantage
• You are creative, think strategically, act hands‑on, and work in a structured and solution-oriented way

Benefits

• Attractive compensation, including a 13th salary with the option to convert it into time off
• Annual allowance: €1,080 for Fielmann products for you and your family
• Employee shares, capital-forming benefits, and many additional advantages
• Flexible working hours and hybrid work options with up to 60% remote per month, depending on team agreements
• Professional and personal development at the Fielmann Academy Schloss Plön
• A future‑proof work environment that combines innovation and growth with a family‑oriented team culture

Sounds like a job where you can show your strengths? Apply now directly via our career portal. It’s sustainable, easy, and saves both time and costs. We look forward to receiving your online application, including your possible start date and salary expectations! Your contact in Recruiting is Torben Berndt.

The Fielmann Group is the third-largest company in the optical industry worldwide. This publicly listed family business, headquartered in Hamburg, provides customers with glasses, contact lenses, and hearing aids through an omnichannel business model.