Store Manager/ Service & After-sales (Xiaomi Auto)

Xiaomi International; München; On-site; EUR 70,000 - 95,000; Full time

Job summary

Xiaomi EV is seeking an experienced leader to help establish and scale its European retail presence. You will build the frontline store operations, localization of sales SOPs, delivery standards, and after-sales workflows to ensure a premium user experience.

With 3+ years in store management in automotive or luxury electronics, you will drive city-wide coordination, staff recruitment and training, and deliver exceptional customer service while maintaining Xiaomi’s standards and values across

Qualifications

• 3+ years in store management within automotive or high-end consumer electronics/luxury retail.
• Strong analytical and problem-solving skills with data-driven approach.
• Proactive, startup mindset with ability to operate in a rigorous corporate framework.

Responsibilities

• Prepare European retail operation setup, including Sales SOP localization and delivery standards.
• Lead frontline execution and validate operational processes with local market insights.
• Recruit, train, and onboard initial store team, embedding Xiaomi’s Engineer Mindset and User-centric culture.
• Manage daily store operations, drive lead conversion, and ensure premium customer experience across the city.

Skills

Store operations leadership

EV/Direct-to-Consumer experience

European market knowledge

Data-driven decision making

English + local language fluency

Job description

Xiaomi EV is a core strategic business of the Xiaomi Group. Officially launched in 2024, Xiaomi EV is centered on the “Human × Car × Home” all-scenario ecosystem strategy. We are committed to building technologically advanced, intelligently connected, and high-quality electric vehicles.

Our track record speaks for itself:

• Market Leadership: The Xiaomi SU7 exceeded 300,000 deliveries within 15 months, and the the high-performance SUV Xiaomi YU7 secured over 200,000 pre-orders with deposits within just 3 minutes of its unveiling.
• Performance Excellence: The Xiaomi SU7 Ultra set a new Nürburgring production EV lap record (7:04.957), proving our engineering prowess on the world's most demanding tracks.
• Growth Engine: In Q2 2025, Xiaomi EV emerged as a key growth engine for the Group, working alongside our smartphone and AIoT sectors (connecting nearly 1 billion devices) to fully realize a seamless smart lifestyle.

Our Global Vision

Xiaomi EV’s overseas business is advancing steadily, with formal global market deployment scheduled for 2027, starting with Europe.

To ensure a successful launch, we have established Overseas R&D Centers and dedicated preparation teams for Global Sales and Research. We are currently focusing on:

• Cutting-edge technological innovation and localization.
• Establishing premium sales, delivery and customer service standards.

We are looking for pioneers with an international perspective to help us lay the foundation for Xiaomi EV’s success gloably

Key Responsibilities

1. Preparation & Infrastructure Phase:

• System Building: Participate in the "from 0 to 1" setup of European retail operations, including Sales SOP localization, delivery standards, and after-sales service workflows.
• Front-line Execution: Work directly on the front line during the early stages to validate operational processes and provide feedback based on local market insights.
• Team Foundation: Lead the recruitment, training, and onboarding of the initial store team, instilling Xiaomi’s "Engineer Mindset" and "User-centric" culture.

2. Operational Management Phase:

• Sales Excellence: Manage daily operations of Sales Stores, driving lead conversion and ensuring an premium "Human x Car x Home" experience for every visitor.
• Delivery Operations: Oversee the Delivery Center to ensure a professional, seamless, and celebratory vehicle handover process, maintaining top-tier Net Promoter Scores (NPS).
• Service & After-sales: Supervise the Service Center to ensure high-quality repairs, efficient parts management, and rapid customer response.
• City-wide Coordination (for City Managers): Synchronize business goals across sales, delivery, and service functions within the city to optimize resource allocation and overall performance.

Who You Are

• Experienced Leader: 3+ years of experience in store management within the automotive industry (especially EV/Direct-to-Consumer models) or high-end consumer electronics/luxury retail.
• Strategic Thinker: Possess strong logical reasoning and analytical skills, with the ability to solve complex operational challenges with data-driven solutions.
• Pioneer Spirit: Comfortable with the ambiguity of a startup environment; highly proactive, diligent, and capable of working within a rigorous corporate framework.
• Market Expert: Deep understanding of the local European automotive landscape, consumer behavior, and regulatory requirements.
• Language Skills: Full professional proficiency in English and the local language (e.g., German, French, or Italian) of the assigned city.

Why Join Us?

• Impact: Be part of a historic milestone as Chinese intelligent vehicles go global.
• Innovation: Work with a team that holds an "Engineer Mindset" and values "Co-creation & Consensus."
• Growth: Massive career potential as we scale from a preparation team to a full market presence.
• By applying for the job, you acknowledge that you have read and accepted the privacy policy:
• Data Controller: The corresponding entity within Xiaomi (namely, Xiaomi Retail Germany GmbH or Xiaomi Technologies Limited, as applicable, considering the region of the position you are applying for.
• Purpose: Your personal data will be processed for the purpose of evaluating and managing your job application.
• Retention: As a general practice, your data will be kept for one year for these purposes unless a different retention period is required by applicable law. We encourage you to keep it updated, as it may be used to share future job openings that match your profile and may be of interest to you.
• Legal Basis: Data subject’s consent.
• International Transfers: Processing your job application may require the transfer of your personal data to other regions (for example, Chinese mainland). If this occurs, Xiaomi will implement appropriate safeguards in accordance with applicable rules on international data transfers to ensure that your personal data is processed securely.
• Data subject rights: You may exercise your data protection rights (access, rectification, erasure, etc.) and contact our Data Protection Officer via our platform: https://privacy.mi.com/support/?locale=en
• Additional Information: https://privacy.mi.com/HR/en_GB/