Senior/ Social Media and Content Manager

Xiaomi Technology; München; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

Xiaomi seeks a Social Media Manager to lead brand presence across Germany and Europe from Munich. The role will shape social strategies, manage platforms, and drive influencer partnerships to showcase EV technology and lifestyle storytelling.

Ideal candidates bring 5+ years in social media/digital communications, with fluency in English and German; Mandarin is advantageous. The position emphasizes collaboration with Agencies and external creators to maintain a consistent brand voice.

Qualifikationen

• 5+ years of experience in social media management or digital communications.
• Proven track record across automotive/EV/tech lifestyle sectors.
• Experience with influencer partnerships and performance tracking.
• Ability to translate complex EV tech into engaging content.
• Fluency in English and German; Mandarin is a plus.

Aufgaben

• Build and grow brand's social media presence in Germany and Europe.
• Develop and execute social media and content strategies aligned with global brand positioning.
• Set up and manage key social platforms, defining channel strategies and content formats.
• Lead influencer and creator marketing, partnerships, and performance tracking.
• Create and manage content concepts around EV technology, innovation, and lifestyle.
• Oversee content production, editorial planning, and external creators or agencies.
• Monitor and optimize social and influencer KPIs, engagement, and community feedback.
• Ensure consistent brand voice and compliance across all social channels.

Kenntnisse

Social media management

Content marketing

Digital communications

Influencer partnerships

Content creation

Editorial planning

Project management

Data analysis

English language

German language

Mandarin (advantage)

Ausbildung

Bachelor or Master in Marketing/Communications/Digital Media

Jobbeschreibung

• Build and grow the brand’s social media presence in Germany and Europe from market entry onwards
• Develop and execute social media and content strategies aligned with global brand positioning
• Set up and manage key social platforms, defining channel strategies and content formats
• Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
• Create and manage content concepts around EV technology, innovation, and lifestyle
• Oversee content production, editorial planning, and external creators or agencies
• Monitor and optimize social and influencer KPIs, engagement, and community feedback
• Ensure consistent brand voice and compliance across all social channels
• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
• 5+ years of experience in social media management, content marketing, or digital communications, ideally within the automotive, EV, technology, or lifestyle sector
• Proven track record in developing and executing social media strategies and content campaigns across multiple platforms
• Experience managing influencer and creator partnerships, including collaboration strategy and performance tracking
• Strong understanding of content creation, editorial planning, and working with agencies or external creators
• Ability to translate complex technology, EV features, and innovation into engaging social content and storytelling
• Data-driven mindset with experience tracking social KPIs, engagement, and community insights
• Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
• Create and manage content concepts around EV technology, innovation, and lifestyle
• Excellent communication, creative, and project management skills, with the ability to maintain consistent brand voice
• Fluency in English and German required, Mandarin is an advantage
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