Specialist II, Brand Marketing, Football, Germany & Nordics (mfd)

Nike; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading sportswear company in Berlin is seeking a Specialist II in Brand Marketing focused on Football to drive impactful brand strategies in Germany. This role involves collaborating with marketing teams, building relationships within the football community, and executing seasonal campaigns. The ideal candidate has brand marketing experience, a deep understanding of football culture, and a proactive mindset to thrive in a dynamic environment.

Qualifikationen

• Experience in brand marketing and campaign management.
• Deep understanding of the football consumer in Germany.
• Experience with creators and youth-focused platforms.
• Personal connection to football culture.

Aufgaben

• Deliver Nike’s football brand impact across Germany.
• Plan and execute seasonal brand campaigns.
• Manage cross-functional alignment and partnerships.
• Analyze football-related consumer insights.

Kenntnisse

Brand marketing experience

Football marketing knowledge

Understanding of youth culture

Collaboration skills

Familiarity with football retail

Jobbeschreibung

Are you ready to help shape the future of football culture in Germany? As Specialist II Brand Marketing Football Germany & Nordics you’ll play a pivotal role in driving Nike's football brand strategy across Germany and Nordics into execution with a very strong focus on the German market.

Based in Berlin you’ll join the German & Nordics Marketing team where sport culture and community come together. Your role will bring Nike's football vision to life through impactful storytelling, strategic campaigns and on-the-ground activations that connect with athletes, consumers and cultural leaders in authentic and inspiring ways.

You support the team on execution of world‑class, cross‑functional brand campaigns. As a team we take global campaigns and tailor them for local impact helping Nike stand out in one of the world’s most passionate football markets. You are the main expert on connecting the plans with our local consumer and support the execution from end to end.

WHO YOU WILL WORK WITH

You’ll work closely with the German & Nordics marketing team while collaborating with key partners across Sports Marketing, Communications, Energy Marketing and Social Community and Impact.

You’ll also build relationships with local creators, community organizers, clubs and other cultural voices who shape the football scene in Germany. Your work will stay closely aligned with the EMEA Football and Nike Sportswear Brand Teams as well as Brand Creative; ensuring a unified approach across strategy and execution.

WHO WE’RE LOOKING FOR

You’re a culturally aware, forward‑thinking brand marketeer with a deep love for football and a strong understanding of what moves youth culture today. You know how to turn insights into ideas and ideas into work that resonates. You thrive in fast‑paced collaborative environments and are ready to drive impact on a local and regional scale.

WHAT YOU BRING

• Experience in brand marketing and / or campaign or content management with strong cross‑functional collaboration.
• Experience in football marketing or content roles with a deep understanding of the football consumer in Germany.
• Knowledge of streetwear lifestyle and sportswear culture in Germany is essential.
• Experience working with creators, influencers and youth‑focused digital platforms in Germany.
• Familiarity with the football retail environment in Germany.
• First experience in leading projects and aligning teams internally and externally.
• A personal connection to football culture and a strong understanding of its relevance both on and off the pitch as an active or former amateur player in a German Football Club.
• A flexible proactive mindset and comfort working in fast‑moving evolving environments.

WHAT YOU WILL WORK ON

Reporting to the Director Brand Marketing Football Germany & Nordics, you’ll be responsible for delivering Nike Football’s brand impact across the country.

You’ll support the planning and execution of seasonal brand campaigns from concept through to activation. You’ll bring energy and precision to product launches, cultural moments and grassroots initiatives that speak directly to the football community in Germany. You are the go‑to person in the team when it comes to football‑related consumer insights. You always have an eye on social moments and trends of the local and global football culture.

Your work will connect Nike’s global football strategy to local audiences in a way that’s authentic, meaningful and forward‑looking. You’ll help to manage cross‑functional alignment, foster key partnerships and ensure every execution reflects the voice of the German football consumer while staying aligned with Nike’s broader brand direction.

EMPLOYMENT TYPE

Full‑Time

VACANCY

1