Social Media and Influencer Marketing Manager - EDITED (m/f/d)

ABOUT YOU GmbH; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

An innovative fashion company in Berlin seeks a Social Media and Influencer Marketing Manager to shape its influencer and social media strategy. This role requires a blend of creativity and analytical skills to drive collaborations and enhance brand visibility. Candidates should have a degree in a related field and 4+ years of experience in influencer marketing. The job offers a hybrid working model, a modern office, and benefits like discounted gym memberships and professional development opportunities.

Leistungen

Hybrid working model

Flexible working hours

Exclusive employee discounts

Subsidised gym memberships

Growth opportunities through AY Academy

Company pension plan

Qualifikationen

• 4+ years of experience in social media and influencer marketing.
• Proven experience managing influencer programs across multiple platforms.
• Creative and confident communicator with a strong aesthetic sense.

Aufgaben

• Develop and implement the social media and influencer strategy.
• Plan and execute influencer activations across different goals.
• Monitor performance and create reports to optimize strategies.

Kenntnisse

Social media strategy

Influencer marketing

Data analysis

Creative storytelling

Communication skills

Ausbildung

Degree in PR, Marketing, Communications, Media, or Journalism

Tools

Social media platforms

Jobbeschreibung

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections and high-quality basics. Our international creative team in Berlin designs trend focused collections and exclusive styles with a premium feel.

As a Social Media and Influencer Marketing Manager - EDITED (m/f/d) you will be responsible for the further development and implementation of our influencer and social media strategy. You combine creative intuition with a structured, data-driven mindset and understand how influencer marketing KPIs translate into brand growth, awareness, and commercial impact. With a strong existing network in the fashion and influencer industry, you actively drive collaborations, capsules, and brand moments that shape EDITED’s cultural relevance.

Responsibilities

• Own, develop and implement EDITED social media and influencer strategy in alignment with the Brand Marketing Team
• Plan, execute, and optimize influencer activations across awareness, engagement, and conversion-focused goals
• Define, track, and analyze influencer KPIs (reach, engagement rate, CTR, conversion, ROI) and translate insights into actionable recommendations and optimizations
• Manage influencer budgets, contracts, and negotiations with a performance-oriented mindset
• Conceptualize and execute collaborations, capsule collections, edits, and special projects, balancing creative impactful storytelling with commercial impact
• Lead the creation, selection, and curation of content across all relevant social media channels in alignment with the Brand Marketing team
• Monitor influencer and social media performance, create regular reports, and apply learnings to continuously improve strategy and execution
• Collaborate closely with Design, Buying, and Merchandising teams to ensure cohesive storytelling, product alignment, and successful campaign execution

Requirements

• Degree in PR, Marketing, Communications, Media, Journalism, or a comparable field
• 4+ years of experience in social media and influencer marketing
• Strategic mindset with hands‑on experience translating brand goals into effective social and influencer strategies
• Proven experience managing and scaling influencer programs across multiple platforms with a performance- and KPI-driven approach
• Knowledge of all major social media platforms, communities, and their technical capabilities
• Passion for fashion with a strong eye for aesthetics, styling, photography, and trends
• Creative, fast-thinking, and confident communicator
• Hands‑on, collaborative team player
• Ideally having an existing network and contact portfolio with relevant industry players, influencers, or creators
• Previous experience within a fashion or lifestyle brand, influencer agency, or the creative industry is a plus

Benefits

• Hybrid working model & flexible working hours
• Modern & dog-friendly office in the city centre with a variety of food options for lunch breaks
• Fresh fruit, vegetables & drinks in the office
• Exclusive employee discounts for our online shop
• Subsidised EGYM Wellpass membership & discounted gym memberships
• Growth and development opportunities through our AY Academy (including language courses, health & wellbeing, Meet the Teams)
• Company pension plan
• Mobility allowance and monthly allowance for Swapfiets

YOU ARE THE CORE OF ABOUT YOU

We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)