Senior Web Analyst

On; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading sportswear brand in Germany is seeking a Senior Web Analyst to drive data-informed decisions across their ecommerce journey. You will collaborate with various teams to optimize customer experiences and lead experimentation efforts. The ideal candidate has over 5 years of web analytics experience, particularly in a DTC context, and a strong foundation in using tools like Google Tag Manager and Amplitude.

Leistungen

Supportive team-oriented atmosphere

Access to personal self-care resources

Commitment to diversity and inclusion

Qualifikationen

• 5+ years of experience in web analytics, preferably in a DTC environment.
• Strong knowledge of analytics tools, particularly Amplitude.
• Hands-on experience with Google Tag Manager and Adjust.

Aufgaben

• Provide actionable insights to enhance customer experience.
• Lead A/B/n tests and collaborate with cross-functional teams.
• Manage and ensure data quality across web and app platforms.

Kenntnisse

ecommerce analytics

data storytelling

A/B testing

collaboration

Tools

Google Tag Manager

Amplitude Analytics

GA4

Jobbeschreibung

Your Mission

You’re passionate about the intersection of data, digital experiences, and performance. As a Senior Web Analyst at On, you’ll be the go-to expert for uncovering behavioral insights and driving data-informed decisions across our ecommerce journey. With a strong foundation in experimentation and web analytics, you’ll guide our digital teams to deliver better, faster, and smarter experiences, while helping scale our global DTC business.

• Serve as the go-to expert for web analytics requests, providing actionable insights that enhance customer experience and drive growth.
• Partner with merchandising, acquisition, and product teams to identify opportunities and optimize conversion paths.
• Design, execute, and evaluate A/B/n tests and personalization strategies in collaboration with UX, product, data, and engineering teams.
• Lead the evolution of experimentation frameworks, helping to build a data-first culture of iterative learning.
• Translate business requirements into clear, scalable tracking concepts.
• Collaborate with developers to ensure tracking is integrated seamlessly and accurately into new features and experiences.
• Manage event tracking using tools like Google Tag Manager (web) and Adjust (app), ensuring data quality and consistency across platforms.
• Translate complex data into clear, compelling stories that influence stakeholders and guide strategy.
• Own the implementation and optimization of web analytics tools (e.g., Amplitude Analytics, Amplitude Experimentation, GA4, Adjust or similar), ensuring high data integrity.

Your Story

• 5+ years of experience in web analytics with a focus on multi-platform (web + app) ecommerce, ideally in a global or DTC environment.
• Strong knowledge of analytics tools (preferably Amplitude Analytics) and testing platforms (preferably Amplitude Experimentation).
• Deep understanding of tracking frameworks and hands-on experience with Google Tag Manager (or similar) and Adjust (or similar mobile measurement platforms).
• Proven track record of designing and analyzing experiments that drove meaningful business results.
• Strong communicator, able to explain analytical concepts to non-technical audiences and align diverse stakeholders.
• Basic technical knowledge of JavaScript, HTML, and browser behavior to QA and troubleshoot tracking issues.
• A proactive, curious mindset, you enjoy asking “why” and digging deep to uncover insights.
• Collaborative and energized by working in a fast-paced, mission-driven team.
• (Nice to have): Experience with a Customer Data Platform (CDP) such as Segment for data routing and audience management.

Meet The Team

As you might expect from the fastest-growing sportswear brand, the Digital Team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data analysts to digital marketing specialists, they create winning digital products and campaigns that run the length of the purchase funnel.Our shared mission? To ignite the human spirit through movement.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.