Senior Product Marketing Specialist (m/w/d)

SHD; Andernach; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A prominent software company is seeking a Senior Product Marketing Specialist to enhance product positioning in the market. Responsibilities include conducting market analysis, defining value propositions, and collaborating with teams to develop effective strategies. The ideal candidate boasts a degree in Marketing or a comparable field, several years of Product Marketing experience, and fluent English skills. The role offers a modern work environment with flexible options and a strong team spirit.

Leistungen

Flexible work options

Holiday and Christmas bonuses

Company pension plan

Free refreshments

Convenient parking

Qualifikationen

• Several years of experience in Product Marketing, ideally in an international context.
• Experience in the software industry is a real plus.
• Structured, creative, and self-driven working style.

Aufgaben

• Analyse markets, competitors, and industry trends to identify opportunities.
• Define value propositions for products and solutions across different target segments.
• Create sales and marketing materials to support the sales team.

Kenntnisse

Market Analysis

Customer Insights

Branding

Cross-functional Collaboration

Fluent English

Communication Skills

Ausbildung

Degree in Marketing, Communications, or Business

Tools

Microsoft Office

JIRA

Jobbeschreibung

SHD Solutions GmbH is looking for you to join our team as soon as possible!

Location: Andernach or remote

Your challenge with us

Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place!

As a Senior Product Marketing Specialist, you will define how SHD products are positioned in the market. You will develop strong value propositions, ensuring a consistent brand identity, and driving go-to-market excellence across our international markets. In doing so, you’ll work closely with Product Management, Sales, Design, and international marketing colleagues to translate customer and market insights into impactful messaging, content, and branding strategies that accelerate growth.

Your Responsibilities

Market Analysis & Customer Insights

• Analyse markets, competitors, and industry trends to identify opportunities
• Conduct customer research and develop buyer personas and journeys
• Translate insights into actionable recommendations for product and marketing strategy

Go-to-Market & Positioning

• Define value propositions for products and solutions across different target segments
• Develop and implement go-to-market strategies for new and existing products
• Collaborate cross-functionally with Product Management and Sales to ensure alignment

Branding & Corporate Identity

• Further develop our brand identity in close collaboration with Design and Communications
• Ensure consistent brand presentation across all channels
• Contribute to naming and brand guideline development

Sales Enablement & Content

• Create sales and marketing (presentations, battle cards, case studies)
• Support the sales team with training content, product messaging, and differentiators

This team is waiting for you

Join our dynamic and international marketing team of 12 creative minds who are passionate about developing innovative strategies and successfully positioning our brand. You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing!

Your profile

• Degree in Marketing, Communications, Business, or a comparable field
• Several years of professional experience in Product Marketing, ideally in an international context
• Experience in the software industry is a real plus
• Familiarity with agile working methods and cross-functional collaboration
• Very good knowledge of Microsoft Office, especially PowerPoint, Outlook, and Teams; JIRA skills are a plus
• Fluent English skills (minimum C1 level) are a must
• German skills are an advantage
• Strong digital competence and a good sense for trends
• Structured, creative, and self-driven working style
• Excellent communication, organizational, and teamwork skills

Even if you don’t meet every single requirement, but believe you’d be a great fit for us, we’d love to hear from you!

What you can expect

• A workplace to feel good in: We offer a modern work environment with an adjacent office park, plus flexible and remote work options.
• Fair compensation & benefits: In addition to your salary, you’ll receive holiday and Christmas bonuses, a company pension plan, capital‑forming benefits, and various discounts (e.g., at a nearby gym).
• A strong team spirit: Enjoy a pleasant work atmosphere and a family‑friendly company culture.
• Sustainability in everyday life: Use our charging stations for your e‑car or lease an SHD job bike.
• Free refreshments: Water, coffee & tea, plus fresh fruit for everyone.
• Convenient parking: Stress‑free parking with our free parking spaces.

SHD Solutions GmbH

As an industry specialist, SHD offers an integrated system environment – from manufacturers to retailers and end customers. Our portfolio includes ERP systems, design software for kitchens, bathrooms, and living spaces, as well as solutions for warehouse, finance, and HR management, plus IT services and e‑commerce concepts. These are complemented by consulting, project management, training, and support.