SENIOR PERFORMANCE MARKETING MANAGER

FRASER; Berlin; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

30 days of vacation

Flexible working hours

Employee benefits program

Collaborative work culture

Job summary

FRASER in Berlin is seeking a Performance Marketing Specialist to manage campaigns across Google Ads and paid social. The ideal candidate has over 5 years of experience in performance marketing, a strong foundation in Google Ads, and excellent German language skills.

The role offers flexible working hours, 30 days of vacation a year, and a chance to contribute to the agency's growth within a diverse and collaborative team.

Qualifications

• 5+ years in performance marketing across paid channels.
• Strong lean towards Google Ads including Search, PMax, Demand Gen, and YouTube.
• Experience in executing paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and Pinterest.

Responsibilities

• Manage day-to-day campaigns across Google Ads and paid social.
• Ensure structured testing and clear reporting.
• Oversee tracking and measurement of campaigns.

Skills

Performance marketing

Google Ads

Analytics

German language proficiency

Creative briefing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Tag Manager (GTM)

GA4

Adobe Analytics

Job description

What you’ll be doing

• Day-to-day campaign management across Google Ads and paid social – keeping performance sharp and accounts well-structured
• Google Ads as your deepest channel – Search, PMax, Demand Gen, and YouTube across active client accounts
• Paid social execution across Meta as the primary platform, with competence across LinkedIn, TikTok, Snapchat, and Pinterest
• Full-funnel awareness – understanding how channels connect, where audiences move, and how each platform contributes to the overall picture
• Tracking and measurement oversight – ensuring campaigns are set up to capture the right data and flagging issues before they affect performance
• Analytics and reporting – owning the data layer across GA4 and platform dashboards, turning numbers into clear and actionable insight
• Holding the operational fort independently when the Head of Performance Marketing is unavailable – keeping things moving without dropping the ball
• Structured testing – contributing to the test-and-learn agenda with clear hypotheses and clean reads
• Bringing ideas – on optimisation, structure, audience approach, and what to test next

Your profile

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years in performance marketing across paid channels, with a strong lean towards Google Ads
• Google Ads – Search, PMax, Demand Gen, YouTube
• LinkedIn, TikTok, Snapchat, Pinterest competence
• GTM – tags, triggers, basic container navigation
• GA4 – reporting, events, conversion tracking
• Operates independently under pressure
• German language (written and spoken)
• Adobe Analytics or equivalent tool experience
• Creative briefing ability
• Subscription or lead-gen campaign background
• MMM or incrementality testing awareness

What we offer

• Fantastic colleagues and a collaborative environment.
• 30 days of vacation per year (based on a 5-day workweek).
• Opportunity for workation from European countries or South Africa.
• Flexible working hours and locations, including office and home office.
• Employee benefits program.
• Chance to help shape the agency and influence its growth.
• Flat hierarchy fostering a transparent and collaborative work culture.
• International environment with diverse employees, clients, and locations.
• Experienced team: work alongside seasoned professionals.

We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.