Senior Marketing Manager (m/f/d)

Blueocean Technologies Gmbh; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

VSOP package

Performance bonus

Hybrid work

30 vacation days

Deutschlandticket

Job summary

Blueocean Technologies Gmbh in Berlin seeks a Senior Marketing Manager to own end-to-end performance marketing, focusing on Google Ads and Meta Ads to drive qualified homeowner leads.

You will build campaigns, optimize spend, and develop robust reporting linking marketing to sales revenue. The role requires hands-on execution across events, PR, social, and field materials, with a KPI-driven mindset and strong German/English skills.

Qualifications

• 3–5 years hands-on performance marketing experience
• Strong proficiency in data-driven decision making
• Experience with campaign tracking & landing pages
• Ability to own channels end-to-end and collaborate across teams

Responsibilities

• Own and scale Google Ads and Meta Ads accounts end-to-end - strategy, budget allocation, creative testing, and optimization against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking to measure spend against signed projects.
• Live in the numbers: develop own reporting, connect spend to sales revenue, defend or pivot based on data.
• Launch tests quickly with a KPI-driven mindset and double down on what works.
• Get hands-on by organizing trade fairs/events, supporting PR, running social marketing, and creating sales materials.
• Be measured by a blend of marketing performance and sales outcomes, not marketing metrics alone.

Skills

Google Ads

Meta Ads

Performance marketing

Landing pages

Conversion tracking

Reporting

Events organization

German (C2)

English (written)

Job description

Your Impact

As our Senior Marketing Manager (m/f/d), you own performance marketing end-to-end: Google Ads and Meta Ads that turn budget into qualified homeowner leads. and act as a hands-on force multiplier across events, PR, social, and sales enablement. You work closely across Growth, Sales and Product and our first Marketing FTE.

• Own and scale our Google Ads and Meta Ads accounts end-to-end - strategy, budget allocation, creative testing, and continuous optimization against CAC and pipeline targets.
• Build and maintain landing pages and conversion tracking, so every euro of spend is measurable back to signed projects, not just clicks or impressions.
• Live in the numbers: build your own reporting, connect marketing spend directly to sales revenue, and be ready to defend or change course based on what the data shows.
• Bring a strong bias to action and a KPI-driven mindset - launch tests quickly, kill what doesn't work, double down on what does.
• Get hands-on wherever the team needs it - organizing trade fairs and events, supporting PR outreach, running social media marketing, and producing sales materials for the field team.
• Accept being measured the way we measure ourselves: on a blend of marketing performance and sales revenue outcomes, not marketing metrics in isolation.

What Makes You a Great Fit

• 3-5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
• Very analytical and numbers-driven - comfortable building your own reporting and making budget calls from data, not gut feel.
• Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
• Senior enough to own your channels end-to-end, but genuinely hands-on - open to supporting wherever needed, from fairs to PR to sales materials.
• C2-level German and working English.
• Based in Berlin.

Why You'll Love Working With Us

• Attractive VSOP package, market-rate compensation, and a performance-based bonus
• Hybrid work setup (2 days/week in our Berlin office)
• 30 vacation days and Deutschlandticket or Urban Sports Club membership
• Real ownership from day one, flat hierarchies, and a steep learning curve