Senior Performance Marketing Manager - German Speaking

tml Partners; Hannover; On-site; EUR 60,000 - 80,000; Full time

Job summary

An innovative online-focused organisation in Hanover is looking for a Senior Performance Marketing Manager to lead their digital acquisition strategy. This role involves managing Google Ads and Meta campaigns, optimizing performance, and collaborating with international markets. The successful candidate will have hands-on experience in performance marketing and fluency in both German and English. This position offers a dynamic work environment and opportunities for impact.

Qualifications

• Hands-on experience managing performance marketing accounts, particularly paid search and paid social.
• Experience managing external agencies or working in an agency setting, delivering results in a digital-first environment.
• Self-starter who can work autonomously.

Responsibilities

• Manage and optimise Google Ads, Microsoft Ads, and Meta campaigns.
• Lead structured testing and optimization to drive performance across paid channels.
• Collaborate with international sister companies to align campaigns.

Skills

Performance marketing account management

Proficiency with analytics tools

Fluent in German and English

Collaboration across international teams

Tools

Looker Studio

Google Tag Manager

GA4

Job description

Overview

A high-growth, online-focused organisation headquartered in Hanover is looking to appoint a Senior Performance Marketing Manager to lead their digital acquisition strategy across international markets. Reporting to senior leadership, the role focuses on paid acquisition channels with emphasis on SEA and Paid Social. The company is in an exciting expansion phase following a recent acquisition, offering a dynamic environment for marketing professionals to make an impact. The culture is collaborative and forward-thinking, with a focus on learning from experimentation and cross-team collaboration.

Responsibilities

• Manage and optimise Google Ads, Microsoft Ads, and Meta campaigns.


• Lead structured testing and optimization to drive performance across paid channels.


• Collaborate with international sister companies to align campaigns and sharing best practices.


• Tailor campaigns to local markets and explore emerging platforms.


• Improve performance through detailed audience and funnel analysis.


• Help shape best-in-class acquisition practices across multiple markets.

Qualifications

• Hands-on experience managing performance marketing accounts, particularly paid search and paid social.


• Proficiency with analytics tools such as Looker Studio, Google Tag Manager, and GA4.


• Experience managing external agencies or working in an agency setting, delivering results in a digital-first environment.


• Self-starter who can work autonomously and collaborate across international teams.


• Structured approach, excellent communication skills, and fluency in German and English.

Job details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Marketing


• Industries: Consumer Services, Marketing Services, and Advertising Services