Senior Performance Marketer (Remote)

EverAI; Deutschland; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A technology-driven company in Germany is seeking a skilled individual to take charge of their paid acquisition campaigns. This role involves optimizing existing campaigns, performing in-depth performance analysis, and collaborating across teams to enhance growth. The ideal candidate will have experience in managing acquisition channels, a creative mindset, and strong analytical skills to drive effective campaign strategies.

Qualifikationen

• Experience in managing paid acquisition channels.
• Strong analytical skills to monitor performance and drive decisions.
• Ability to collaborate with content and product teams.

Aufgaben

• Lead on paid acquisition channels to improve performance.
• Monitor campaign performance and adapt strategies accordingly.
• Own creative processes for high-converting designs.

Kenntnisse

Campaign Ownership

Performance Analysis

Creative Optimization

Partnership Management

Automation Systems

Tools

Voluum

GA4

Jobbeschreibung

This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth.

You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.

Your Responsibilities

Campaign Ownership and Scaling

• Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance

• Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind

• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards

• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior

• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves

Creative & Funnel Optimization

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns

• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages

• Implement systems to reduce creative fatigue and increase the speed of testing

Partnership Management & Media Strategy

• Build strong relationships with traffic sources and negotiate premium placements and custom deals

• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria

• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly

Automation & Scaling Systems

• Identify opportunities to streamline acquisition processes through automation and internal tools

• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Challenges You’ll Tackle

• Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals

• Contribute to growing the user base from 30M to 100M users in the next 12 months

• Execute 0-to-1 testing in new channels

• Improve conversion through landing page testing and funnel iteration

• Own both creative input and analytical feedback loops

What Success Looks Like

• Within 30 days: You’ve inherited and optimized existing campaigns, aligned with the CMO, and launched new tests

• Within 90 days: You’ve 3x’d the budget while maintaining or improving CAC

• Within 6 months: You’ve 5x’d profitable spend, launched new channels or campaigns, and become a key driver of growth