Senior Marketing Manager Vileda Professional (f/m/d)

Freudenberg; Weinheim; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading multinational company in Germany is seeking a Marketing Team Lead. The role entails leading and developing the marketing team, analyzing market trends, managing marketing activities, and overseeing brand communication strategies. Ideal candidates will have over five years of B2B marketing experience and two years in leadership, along with fluency in both English and German. Join a commitment to diversity and innovation in a dynamic work environment.

Qualifikationen

• 5+ years experience in B2B Marketing, ideally in the Professional Cleaning Industry.
• 2+ years in leadership, including coaching and team development.
• Proven expertise in Digital Marketing and SEO strategies.

Aufgaben

• Lead and develop the local Marketing Team in line with leadership standards.
• Monitor market trends and customer needs to inform marketing strategies.
• Define strategic directions for Product Marketing and Digital Marketing.

Kenntnisse

B2B Marketing

Digital Marketing

Market Analysis

Communication

Team Development

Stakeholder Management

Fluent English

Fluent German

Ausbildung

Degree in Business Administration, Marketing, or related field

Tools

Excel

SAP

Jobbeschreibung

Working at Freudenberg: We will wow your world!

• Lead and develop the local Marketing Team, acting as a People Coach in line with FHCS leadership standards and local requirements
• Monitor market trends, competitive environment and customer needs to provide insights for regional and global teams. Ensure successful development and implementation of Country Marketing Plans and KPIs (Market Share, Brand Awareness, Customer Penetration, Innovation Impact)
• Serve as Brand Ambassador, responsible for brand positioning, communication strategy, and customer-centric marketing
• Define strategic directions and operational plans for Product Marketing, Digital Marketing, and Go-to-Market strategies in collaboration with the Management Team
• Oversee marketing activities, product portfolio management and lead key projects such as digital customer journey from planning to rollout
• Manage the local A&P budget and maximize ROI for assigned brands and product categories

Qualifications

• Degree in Business Administration, Marketing, or related field
• 5+ years experience in B2B Marketing, ideally in the Professional Cleaning Industry
• 2+ years in leadership, including coaching, team development, and managing vendors/agencies
• Proven expertise in Digital Marketing, Media Management, SEO and social media strategies
• Strong skills in market analysis, KPI management and proficiency in Excel and SAP
• High initiative, resilience and ability to thrive in dynamic environments
• Fluent English and German; additional languages are a plus
• Excellent communication, presentation, and stakeholder management skills in cross-functional teams

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.