German Speaking Founding Marketer - B2B SaaS (Remote)

Ignite; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

Individual performance bonuses

30 days paid annual vacation

HQ visits 3–4 times per year

Hybrid/Remote flexibility

Job summary

Ignite is seeking its first dedicated marketing leader to build a robust user acquisition system for our B2B SaaS product. You will own the go-to-market, funnel architecture, and brand positioning, working directly with the founders, UX designers, and content managers.

You will validate strategic hypotheses, scale performance channels, configure HubSpot workflows, and accelerate our footprint across the DACH region.

Qualifications

• 3+ years of hands-on B2B SaaS marketing in high-growth environments.
• Proven track record planning, executing, and scaling Meta Ads campaigns.
• Advanced technical knowledge of HubSpot marketing automation, lead scoring, and CRM integration.
• Deep understanding of product-led growth dynamics and trial-to-paid conversion mechanics.
• Analytical mindset with performance tracking and structured experimentation.

Responsibilities

• Develop end-to-end marketing roadmaps, budgets, and messaging for agency verticals.
• Own paid acquisition channels, especially Meta Ads, and guide creative strategy.
• Improve funnel conversion from ad engagement to free-trial onboarding and paid contract.
• Configure HubSpot workflows, lead scoring, and performance analytics.
• Identify growth channels including LinkedIn campaigns, webinars, and co-marketing partnerships.
• Collaborate with Product and Customer Success to showcase client case studies and product updates.
• Implement clean attribution models and data-tracking frameworks.

Skills

B2B SaaS marketing

Meta Ads

HubSpot automation

Funnel optimization

Data-driven

Tools

HubSpot

Job description

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Location: Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Experience Requirement: Minimum 3 years

Language Requirements: Fluent German (C2), English (C1)

Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus

Employment Type: Permanent / Full-time

About The Company

Headquartered in the scenic Allgäu region of Kempten, we are a profitable and self-funded B2B SaaS company. Emerging from our background as a digital agency, we engineered our own software solution after discovering existing market platforms failed to meet our daily operational needs. Today, over 700 German-speaking agencies depend on our software.

Our product strategy prioritizes tangible utility, user-centric engineering, and streamlined system design. We cultivate an agile team atmosphere characterized by flat hierarchies, personal ownership, and a team-driven mindset where your contributions directly steer our ongoing expansion.

The Role & Mission

As our very first dedicated marketing lead, you will serve as a strategic generalist tasked with constructing our user acquisition system from the ground up. Working directly alongside our founders, UX designers, and content managers, you will assume complete ownership of our go-to-market execution, sales funnel architecture, and brand positioning.

We are seeking a hands-on builder who can validate strategic hypotheses, scale performance channels, configure sophisticated HubSpot workflows, and accelerate our footprint across the DACH territory.

Key Responsibilities

• Strategy & Positioning: Develop end-to-end marketing roadmaps, control advertising budgets, establish key performance metrics, and tailor messaging strategies to distinct agency verticals and buyer profiles.
• Performance Marketing: Take full ownership of paid acquisition channels, prioritizing Meta Ads to guide creative strategy, campaign structures, split testing, and continuous performance tuning.
• Funnel & Conversion Optimization: Enhance every stage of the user conversion path, optimizing the journey from initial ad engagement through free-trial onboarding to paid contract conversion.
• Marketing Automation (HubSpot): Build out HubSpot as our core marketing engine, configuring automated nurture sequences, lead scoring frameworks, and comprehensive performance analytics.
• Channel Expansion: Identify and scale complementary growth avenues, including targeted LinkedIn campaigns, educational webinars, and co-marketing partnership channels.
• Cross-Functional Collaboration: Work in close alignment with Product and Customer Success teams to showcase client case studies, feature releases, and major product updates.
• Tracking & Attribution: Implement clean attribution models and data tracking frameworks to measure true campaign ROI and guide data-driven decision-making.
• Team & Agency Building: Plan for future operational scaling by outlining hiring roadmaps and managing external agency or freelance partners.

Candidate Profile & Requirements

Must-Haves

• Experience: At least 3 years of hands-on experience in B2B SaaS marketing within high-growth, fast-moving environments.
• Performance Expertise: Proven track record of planning, executing, and scaling high-performing Meta Ads campaigns.
• Automation Mastery: Advanced technical knowledge of HubSpot marketing automation, lead scoring mechanisms, and CRM integration.
• Funnel Acumen: Deep understanding of product-led growth (PLG) dynamics and trial-to-paid conversion mechanics.
• Mindset: A strong balance of strategic vision and autonomous execution, driven by a high sense of personal accountability and initiative.
• Data-Driven: Analytical mindset focused on performance tracking, structured experiment design, and scaling top-performing campaigns.
• Language Skills: C2 native-level German fluency to author persuasive copy, paired with C1 business English for internal team operations.

Nice-to-Haves

• Background working within digital agencies, marketing services, or talent acquisition ecosystems.
• Familiarity with LinkedIn Ads, organic social growth, or community-led marketing initiatives.
• Prior experience managing external vendors, creative partners, or building internal marketing functions.

What We Offer

• High Creative Freedom: Complete autonomy to build, test, and implement marketing initiatives, systems, and processes from scratch.
• Direct Impact: Close daily collaboration with the founding executive team, ensuring high visibility and meaningful strategic influence across the business.
• Attractive Compensation: Competitive annual base salary between EUR 70,000 – EUR 85,000, paired with individual performance bonuses and 30 days of paid annual vacation.
• Flexible Working Model: Complete remote flexibility alongside 3–4 annual team gatherings at our headquarters in Kempten, Allgäu.
• Maximum Growth Curve: Outstanding professional progression backed by dedicated educational stipends, regular team events, and a vibrant corporate culture.