Performance Marketing Manager DACH (m/w/d)

UnFoldMart; Frankfurt; Hybrid; EUR 55,000 - 68,000; Full time

Benefits offered by this job

Bonus up to 10%

Hybrid work

Creative studio

28 days paid leave

Varied DACH clients

Job summary

UnFoldMart is seeking a paid media professional to drive campaigns across Germany, Austria and Switzerland. You will plan, launch and optimize Google Ads, Meta and LinkedIn campaigns, collaborating with designers and web teams to align ads, landing pages and tracking.

The role requires 4+ years of budget management, fluency in German and English, and hands-on expertise with GA4, GTM and attribution. You will own ROAS and CPA targets, drive creative testing, and present results to clients.

Qualifications

• 4+ years managing paid media budgets, preferably in an agency or in-house team.
• Hands-on with Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Strong German (C1) and English communication.
• Data-driven with focus on ROAS, CPA and lead quality.
• Ability to audit accounts and present results in German.

Responsibilities

• Plan, launch and optimise paid campaigns across Germany, Austria and Switzerland.
• Own ROAS, CPA and lead quality targets and optimise weekly.
• Set up GA4, GTM and attribution tracking; ensure clean data.
• Brief designers, test creatives and scale winners.
• Present results and recommendations in German to clients.
• Conduct audits of prospect ad accounts to win new business.

Skills

Campaign management

Paid media

Data analysis

GA4 tracking

Attribution modeling

German & English communication

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

Looker Studio

Job description

Frankfurt am Main or Berlin · Full-time, permanent · 4+ years paid media · German C1 or higher, English fluent · Reports to the Head of Performance Marketing, Europe, works closely with the CEO DACH

Work mode: Hybrid

Make every euro of ad spend work harder

Our DACH clients don't want more clicks. They want more customers, at a cost that makes sense. You'll make that happen.

You'll plan, launch and optimise paid campaigns for brands across Germany, Austria and Switzerland on Google, Meta and LinkedIn, working with our designers and web team so the ads, landing pages and tracking all pull in the same direction.

What you will own

• Campaigns. Build and run Google Ads, Meta and LinkedIn campaigns for D2C, B2B and lead-gen clients
• Performance. Own ROAS, CPA and lead quality targets, and optimise every week
• Tracking. GA4, Google Tag Manager, conversion APIs and clean attribution
• Creative testing. Brief our designers on ad concepts, test them and scale the winners
• Clients. Present results and recommendations in German, clearly and honestly
• Audits. Turn audits of prospects' ad accounts into new business

Your first 90 days

• Days 1 to 30: Take over your accounts, audit them, ship quick wins
• Days 31 to 60: New campaign structures and a creative testing plan live
• Days 61 to 90: Measurable improvement in CPA or ROAS on your main accounts

You will thrive here if you

• Have 4+ years managing paid media budgets, ideally at an agency
• Are hands-on with Google Ads, Meta Ads Manager and LinkedIn Campaign Manager
• Know GA4 and Tag Manager well enough to fix tracking yourself
• Speak and write German fluently and work comfortably in English
• Love the numbers and still care what the ad looks like

Bonus points: TikTok Ads, Microsoft Ads, Shopify ecommerce, server-side tagging, Looker Studio.

What you get

• €55,000 to €68,000 gross per year, plus a bonus of up to 10% tied to client results
• Varied DACH clients and real budgets
• A creative and web studio to build ads and landing pages with you
• Growth into a team lead role as our European practice grows
• 28 days of paid leave (German legal minimum: 20 days), plus public holidays

UnFoldMart welcomes applications from everyone regardless of gender, origin, religion, disability, age or sexual identity.