Senior Marketing Manager (f/m/d)

Bavarian International School gAG; Haimhausen; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Eine internationale Bildungseinrichtung in Bayern sucht einen erfahrenen Senior Marketing Manager, um effektive Marketingstrategien zu entwickeln und umzusetzen. Die Rolle umfasst die Verwaltung interner Kommunikation und Gemeinschaftsbeziehungen zur Stärkung des Vertrauens und des Engagements. Mit über 5 Jahren Erfahrung im Bereich Marketing und Kommunikation ist die Position sowohl für strategische als auch operative Aufgaben verantwortlich. Ein hohes Maß an Kreativität und analytischen Fähigkeiten sind erforderlich.

Qualifikationen

• Mindestens fünf Jahre Berufserfahrung im Marketing und in der Kommunikation.
• Ausgezeichnete Fähigkeiten in der Erstellung von Inhalten für verschiedene Zielgruppen.
• Erfahrung in der Datenanalyse und Berichterstattung von KPIs.

Aufgaben

• Entwicklung und Umsetzung von Marketingkampagnen.
• Planung und Durchführung von Veranstaltungen.
• Verwaltung interner Kommunikationsprozesse.

Kenntnisse

Online marketing

Community relations

Data analysis

Content creation

Project management

Fluent English

Fluent German

Ausbildung

University degree in marketing or related field

Tools

Web analytics tools

Social media platforms

Jobbeschreibung

Aufgaben:

The Senior Marketing Manager will play a crucial role in developing and implementing effective offline & online marketing strategies to promote the school, enhance visibility & reputation and attract prospective students. The person will be responsible for managing internal communications, community relations and school events to foster trust, belonging and engagement at BIS.

The Senior Marketing Manager will be part of Team Communications, Admissions and Fundraising and will especially work closely with the Head of Communications & Advancement. The role is responsible for the entire school on both campuses, with the main workplace located at Schlosss Haimhausen.

• Develop and implement effective and strategic offline & online marketing campaigns
• Plan and execute online marketing measures to generate relevant leads, e.g. social media, online platform co‑operations, Search Engine Optimisation (SEO), Search Engine Advertisement (SEA)
• Identify key source markets, align them with our personas, and adapt the marketing campaigns accordingly
• Analyse data, monitor the effectiveness of the marketing campaigns and deliver a reporting with key performance indicators (KPI)
• Create, organise and manage internal and external events (e.g. BIS Grill & Chill, BIS International Festival)
• Maintain and update the external website and the internal parent & staff zone
• Managing internal communications: ensure alignment of content and communication across all school sections
• Support to find inspiring stories and to co‑create content, e.g. for social media, website, blogs, magazine
• Main liaison between the Parent Community Council (PCC) and the school
• Other duties as assigned

Qualifikationen:

• University degree in marketing, online marketing, communications, public relations, business administration or comparable education
• At least five years professional experience in marketing & communications
• Digital native: extensive expertise and passion in online marketing, digital campaigns and social media
• People’s person with positive mindset: open, communicative, friendly person who is good with people and loves to build bridges through communication and empathy
• Content creator: excellent storyteller, able to create appropriate and compelling content for different audiences and channels
• Extensive experience and expertise in collecting data, web analytics and creating KPI reportings
• Strong ability to manage multiple projects in parallel and reliable in keeping deadlines
• Proficient use of software, online tools and AI, e.g. for statistics, reporting, measuring
• Pro‑active, well organised team player with a hands‑on mentality who thrives in an international, dynamic and innovative environment
• Fluent English language skills (verbally and in writing), fluent German is a plus