Senior Marketing Manager (all genders)

Sunday Natural Products; Berlin; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading health and wellness company in Berlin seeks a Senior Marketing Manager to take ownership of category marketing management. This role involves developing and executing strategies to drive growth and consumer engagement, requiring a master's degree and 7 years of experience in category brand marketing. The ideal candidate will possess strong analytical skills and a collaborative mindset, working in a hybrid environment and benefiting from an attractive perks package including discounts and paid time off.

Leistungen

Employee discounts on products

28 days paid time off plus holidays

Urban Sports Club membership

Opportunity for remote work

Inviting office spaces and regular celebrations

Qualifikationen

• 7 years of experience in category marketing within FMCG or consumer industries.
• Strong conceptual thinking and ability to craft compelling narratives.
• Proven activation experience across digital marketing channels.

Aufgaben

• Own and lead the category marketing with full responsibility for growth.
• Develop and implement marketing strategies for assigned products.
• Collaborate across multifunctional teams to ensure cohesive execution.

Kenntnisse

Category marketing

Analytical mindset

Collaboration

Entrepreneurial mindset

Fluent German

Fluent English

Ausbildung

Masters or MBA degree

Jobbeschreibung

Your role

As Senior Marketing Manager you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation.

You will build a deep understanding of consumer needs define the categorys growth ambition and develop a winning marketing plan.

With your entrepreneurial mindset you will report directly to our CMO and develop your category into a strong growth engine for Sunday.

• Own and lead your category with full responsibility for growth customer relevance and performance
• Develop the Category Marketing Strategy including target customers revenue ambition positioning and channel / promotional approach
• Translate customer needs market dynamics and growth opportunities into actions
• Build and launch product and brand campaigns reaching new customers and activating our existing customer base across channels
• Craft a compelling category story and bring it to life across the full funnel marketing mix
• Act as a multifunctional leader who collaborates with guides and inspires channel experts across Performance Brand Creative PR CRM and Influencer to deliver cohesive and high-impact category execution
• Support S&OP through reliable forecasts and contribute to solving operational challenges when needed

Your profile

• Masters or MBA degree
• 7 years of experience in category brand or product marketing within FMCG or consumer industries ideally with ownership of a full portfolio or business line
• Proven end-to-end ownership - from strategic concept development and category ambition to hands-on activation and performance delivery
• Strong conceptual thinking with the ability to distill insights shape a compelling category narrative and define clear positioning and growth strategies
• Exceptional analytical mindset - strong with data financial modeling forecasts research and translating insights into growth actions
• Proven activation experience across the full DTC ecosystem : digital marketing paid social Google Shopping CRM influencer PR and event-driven campaigns
• Ability to collaborate with guide and align multifunctional teams and channel experts toward a unified marketing execution
• Entrepreneurial hands-on mindset acting as a mini General Manager who builds tests iterates and owns outcomes
• Plus : Genuine interest or expertise in supplements wellness and clean-label science-driven products
• Languages : Fluent German & English

What we offer

• An appealing discount on all of our products from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person which is why we embrace a hybrid model with one home office day per week up to two depending on the area you are working in and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi Bosch Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties Christmas and summer feasts and various influencer events such as Womens Day

Apply with your CV and cover letter.

Contact

Sarah Schubert

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health healing and personal growth. The lack of natural high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy as natural as possible absolutely pure free from any additives and of the highest a strategic partnership with CVC Sunday Natural is now one of Germanys most renowned quality manufacturers with its own research and development department in Berlin. For the continuous improvement of our products we collaborate with selected research institutes scientists therapists farmers and professional associations.

We take our ecological responsibility very seriously : thats why the majority of our product range is vegan. We also take an innovative approach to packaging : most of our products are packaged in glass making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow but at a sustainable pace. Our goal is to foster a collaborative supportive and inclusive work environment with a diverse group of motivated talented and visionary team members.

We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you dont match with 100% of the requirements.

Employment Type : Full-Time

Experience : years

Vacancy : 1

Required Experience : Manager