Senior Manager, Performance Marketing

Constructor TECH; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global educational technology company is looking for a Senior Performance Marketing Manager to lead its global paid media strategy. This hands-on role requires 7-10 years of experience in growth marketing, particularly in B2B SaaS or EdTech. The ideal candidate will collaborate cross-functionally to ensure campaigns align with business objectives and drive measurable ROI. The position offers flexible remote working conditions across Europe and the US East Coast.

Leistungen

Choice of work equipment

Flexible schedule

Remote work options

Hybrid work opportunities in office locations

Qualifikationen

• 7–10 years of experience in performance or growth marketing, preferably B2B SaaS or EdTech.
• Proven track record of driving measurable ROI and pipeline growth through digital campaigns.
• Excellent communicator who can translate data into insight.

Aufgaben

• Develop and execute global paid media strategy across B2B and B2C markets.
• Analyze funnel performance and campaign attribution to uncover actionable insights.
• Collaborate with Sales to improve lead quality and campaign messaging.

Kenntnisse

Performance marketing

Digital campaign management

Data analysis

Cross-functional collaboration

Budget management

Strategic thinking

Tools

GA4

HubSpot

Looker

LinkedIn Ads

Google Ads

YouTube Ads

Jobbeschreibung

Constructor’s mission is to enable all educational organisations to provide high-quality digital education to 10x people with 10x efficiency.

With strong expertise in machine intelligence and data science, Constructor’s all-in-one platform for education and research addresses today’s pressing educational challenges: access inequality, tech clutter, and low engagement of students.

Our headquarters is located in 🇨🇭Switzerland, and we also have legal entities in 🇩🇪Germany, 🇧🇬Bulgaria, 🇷🇸Serbia, and 🇸🇬Singapore

Please send your resume in English only.

Location:Flexible (Remote within Europe or US East Coast preferred)
Reports to:Head of Demand Generation > CMO
Works closely with:Product Marketing, RevOps, Sales, Product, and Regional Marketing Teams

The Role

This is a senior, hands-on role at the intersection ofdata, storytelling, and revenue operations. You’ll execute Constructor Tech’s global paid media strategy and performance ensuring every campaign connects directly to pipeline and ARR growth.

You’ll work cross-functionally withProduct Marketing,RevOps,Sales, andProductteams to align performance campaigns with product priorities, GTM launches, and sales enablement goals.

Your north star:pipeline acceleration, CAC efficiency, and full-funnel performance.

What You’ll Do

Develop and execute Constructor Tech’s global paid media and performance marketing strategy across B2B and B2C markets.

Partner with Product Marketing to translate positioning and personas into campaigns that convert across the entire buyer journey.

Collaborate with RevOps and Sales to ensure accurate attribution, clean funnel visibility, and shared accountability for pipeline impact.

Partner with Product teams to understand new features, customer use cases, and market insights that can inform campaign messaging and targeting.

Serve as an internal thought leader on performance marketing best practices, driving a culture of experimentation and continuous optimization.

Execution & Optimization

Lead multi-channel campaign planning and execution across LinkedIn, Google, YouTube, Meta, and programmatic platforms.

Build a rigorous testing and optimization framework for creative, copy, targeting, and landing pages.

Collaborate with Product and Sales Enablement teams to ensure campaigns are tightly aligned with product launches and sales priorities.

Optimize spend allocation to balance awareness, lead generation, and pipeline acceleration, always tying activity to measurable ROI.

Analytics & Reporting

Build and maintain performance dashboards with RevOps to connect marketing spend to pipeline and closed-won revenue.

Analyze funnel performance and campaign attribution to uncover actionable insights.

Present campaign results and insights to leadership, highlighting business impact, learnings, and next steps.

Cross-Functional Collaboration

With Sales:Work weekly with Sales Enablement and SDR leadership to align on lead quality, campaign messaging, and sales feedback loops.

With Product Marketing:Ensure consistent storytelling across paid media, content, and field marketing.

With Product:Translate product updates and new capabilities into compelling campaign narratives and value propositions.

With RevOps:Collaborate on data integrity, attribution modeling, and funnel optimization to ensure end-to-end visibility.

With Regional Teams:Enable localized campaigns and share best practices for multi-language, multi-region optimization.

What You Bring

7–10 years of experience in performance or growth marketing (B2B SaaS or EdTech strongly preferred).

Proven track record of driving measurable ROI and pipeline growth through digital campaigns.

Deep understanding of paid channels (LinkedIn, Google, YouTube, programmatic) and analytics platforms (GA4, HubSpot, Looker, or similar).

Strong collaboration skills; you can speak the languages of Sales, Product, and RevOps fluently.

Hands-on experience managing and optimizing six-figure+ budgets across global markets.

Strategic thinker with operational rigor; you can balance long-term brand building with short-term performance goals.

Excellent communicator who can translate data into insight and insight into action.

Success in This Role Looks Like

25%+ improvement in marketing-sourced pipeline efficiency within six months.

Deep alignment with Sales, Product, and RevOps campaigns connect directly to business outcomes.

Global paid media programs that scale efficiently across regions and product lines.

Insights from performance data directly informing GTM strategy and product decisions.

What We Offer

• 💻 Choice of work equipment (e.g., laptop, monitor, etc.)
• ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET)
• 🧑💻 Remote work in locations without our offices
• Hybrid work in locations with offices (2 days in-office, 3 days remote):
  • 🇧🇬 Sofia: 59 G. M. Dimitrov Blvd., NV Tower, 8th floor, 1700
  • 🇷🇸 Belgrade: Makedonska 12, 11000 Belgrade, Serbia

Constructor fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to building a diverse and inclusive organisation where everyone can become their best self. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or other protected characteristics. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.