Senior Manager, Growth Marketing

Jobtailor; Deutschland; Remote; EUR 110.000 - 160.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a senior Growth Marketing leader to own the full digital prospect lifecycle from acquisition to revenue. You will develop, test, and optimize campaigns across fleet, transportation, logistics, construction, and related industries, while collaborating with Sales and Product to improve funnel performance.

The role requires 10+ years in growth/demand generation, deep B2B SaaS experience, and expertise with Pardot, HubSpot, and Salesforce.

Qualifikationen

• 10+ years of experience in growth marketing, digital marketing, demand generation, or related B2B marketing.
• Demonstrated experience owning full acquisition and conversion funnels with clear pipeline and revenue outcomes.
• Strong B2B SaaS experience, preferably in fleet/logistics/transport/construction tech markets.
• Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation.
• Expert-level knowledge of Pardot, HubSpot, and Salesforce including campaign management and reporting.

Aufgaben

• Own and optimize the full digital prospect lifecycle from acquisition through conversion.
• Develop and optimize digital campaigns targeting buyers across industries.
• Analyze funnel performance by channel, campaign, audience, and industry.
• Establish benchmarks and reporting for CAC, pipeline, and channel efficiency.
• Partner with Sales to improve lead handling and conversion rates across funnel stages.
• Manage paid digital programs across Google Ads and LinkedIn Campaign Manager.

Kenntnisse

Growth marketing

Demand generation

B2B SaaS

Pardot

Salesforce reporting

Google Ads

LinkedIn Ads

SEO

Tools

Pardot

HubSpot

Salesforce

Jobbeschreibung

• Own and optimize the full digital prospect lifecycle from acquisition through qualified lead, opportunity, pipeline, and customer conversion
• Develop, launch, test, and optimize digital campaigns targeting buyers across fleet, transportation, logistics, construction, and related industries
• Analyze funnel performance by channel, campaign, audience, industry, and buyer segment
• Establish performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency
• Identify and test new digital channels, audiences, campaigns, and growth opportunities
• Partner with Sales to improve lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and funnel performance
• Manage paid digital programs across Google Ads and LinkedIn Campaign Manager
• Own website conversion strategy, including landing pages, calls to action, forms, and conversion paths
• Partner on SEO strategy and coordinate internal and external SEO resources
• Manage external digital marketing agencies and vendors
• Own prospect nurture strategy and develop lifecycle programs across audiences, intent, lifecycle stage, and acquisition channel
• Develop attribution and performance reporting across marketing channels
• Build and analyze Salesforce reports and dashboards for lead, opportunity, pipeline, and campaign performance
• Partner with Marketing and Sales Operations on lead tracking, lifecycle stages, campaign attribution, and funnel reporting
• Translate performance data into recommendations for Marketing, Sales, and company leadership
• Partner with Sales, Customer Success, Expansion, Product, and Marketing teams on campaigns, enablement, launches, adoption, retention, and expansion
• Collaborate on event lead capture, attribution, follow-up, and post-event nurture
• Ensure a consistent prospect experience across marketing, sales, and customer touchpoints

Requirements

• 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline
• Demonstrated experience owning the full acquisition and conversion funnel, with clear accountability for pipeline and revenue outcomes
• Strong B2B SaaS experience preferred, particularly within fleet management, transportation, logistics, construction, operations, or related technology markets
• Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation
• Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution
• Advanced proficiency with Salesforce reporting and dashboards, with the ability to independently analyze marketing-to-sales funnel and pipeline performance
• Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns, including targeting, testing, conversion tracking, budget optimization, and performance analysis
• Strong understanding of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution
• Experience building and optimizing lead nurture and lifecycle programs across different audiences, channels, and buying stages
• Experience managing digital agencies, consultants, and external vendors with clear performance expectations
• Strong analytical skills and ability to translate complex performance data into clear insights and recommendations
• Proven ability to work cross-functionally with Sales, Customer Success, Product, and Marketing teams
• Proficiency using generative AI tools, including ChatGPT and Claude, to improve marketing productivity, research, analysis, campaign development, content workflows, and experimentation
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• A test-and-learn mindset with the ability to turn data into decisions and decisions into action
• Comfortable operating as both a strategic owner and hands-on contributor in a fast-moving environment
• Employment eligibility verified via the I-9 Form

Core Competencies

Demonstrates expertise in managing the full digital prospect lifecycle, including acquisition, conversion, and pipeline performance, with a strong focus on B2B SaaS marketing strategies. Proficient in leveraging data analytics to optimize campaigns and improve lead handling across various digital channels.

Highest-signal resume keywords

• Growth Marketing
• Digital Demand Generation
• Salesforce Reporting
• Google Ads Management
• SEO Strategy

ATS Optimization Keywords

Hard Skills

• Digital Campaign Optimization
• Lead Lifecycle Management
• Attribution Analysis
• MQL-to-SQL Conversion
• Pipeline Performance Analysis
• Website Conversion Strategy
• Lifecycle Marketing
• Paid Acquisition
• Performance Benchmarking
• Data Analysis

Soft Skills

• Analytical Skills
• Project Management
• Cross-Functional Collaboration
• Test-and-Learn Mindset
• Communication Skills

Industry Keywords

• B2B Marketing
• Fleet Management
• Transportation
• Logistics
• Construction

Tools & Technologies

• Salesforce
• Pardot
• HubSpot
• Google Ads
• LinkedIn Campaign Manager
• Generative AI Tools