Lifecycle Marketing Manager – Customer Growth

Jobtailor; Deutschland; Remote; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a lifecycle marketing leader to design and execute customer lifecycle programs across onboarding, adoption and renewal in a B2B SaaS environment. The role focuses on mapping journeys, creating targeted campaigns, and leveraging data-driven insights to improve engagement and expansion.

The candidate will collaborate with Product Marketing, PLG and Customer Success to drive cross-sell and upsell opportunities while optimizing communications that demonstrate value to customers.

Qualifikationen

• 5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role.
• Experience developing and executing email campaigns, nurture programs or automated customer journeys
• Understanding of the SaaS customer lifecycle and factors influencing adoption, retention and expansion
• Experience using customer, account or behavioral data to create segmented communications
• Ability to manage programs from planning through launch, measurement and optimization
• Strong project-management and cross-functional collaboration skills
• Excellent written communication and campaign-development skills
• Data-informed mindset and interest in understanding how marketing programs influence customer behavior
• Familiarity with marketing automation, CRM, customer engagement or analytics platforms

Aufgaben

• Develop and execute customer lifecycle programs across onboarding, adoption, value realization, expansion, renewal and re-engagement
• Map customer journeys and identify milestones, behaviors and communication opportunities
• Translate lifecycle priorities into campaigns, workflows and customer experiences
• Maintain and optimize always-on customer programs
• Develop onboarding, education and adoption campaigns aligned to customer needs and use cases

Kenntnisse

Lifecycle Marketing

Email Campaigns

Customer Segmentation

Project Management

Marketing Automation

Data-Driven Decision Making

Cross-Functional Collaboration

Written Communication

Customer Engagement

Tools

Marketing Automation Platforms

CRM Systems

Customer Engagement Tools

Analytics Platforms

Jobbeschreibung

• Develop and execute customer lifecycle programs across onboarding, adoption, value realization, expansion, renewal and re-engagement
• Map customer journeys and identify milestones, behaviors and communication opportunities
• Translate lifecycle priorities into campaigns, workflows and customer experiences
• Maintain and optimize always-on customer programs
• Develop onboarding, education and adoption campaigns aligned to customer needs and use cases
• Increase awareness and usage of products, features, integrations and services
• Partner with Product Marketing, PLG and Customer Success to create targeted communications
• Help customers understand and communicate the value received from ActivTrak
• Build programs supporting customer engagement and renewal readiness
• Develop cross-sell, upsell and re-engagement campaigns
• Partner with Sales, Customer Success and PLG on customer growth initiatives
• Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturity
• Use behavioral and account signals to improve communication timing and relevance
• Test messaging, audiences, channels, timing and journey structure
• Explore responsible uses of AI for personalization and program efficiency
• Define program goals and success measures
• Track email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progression
• Use results and customer insights to identify improvements
• Share performance, learnings and recommendations with cross-functional partners

Requirements

• 5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role
• Experience developing and executing email campaigns, nurture programs or automated customer journeys
• Understanding of the SaaS customer lifecycle and factors influencing adoption, retention and expansion
• Experience using customer, account or behavioral data to create segmented communications
• Ability to manage programs from planning through launch, measurement and optimization
• Strong project-management and cross-functional collaboration skills
• Excellent written communication and campaign-development skills
• Data-informed mindset and interest in understanding how marketing programs influence customer behavior
• Familiarity with marketing automation, CRM, customer engagement or analytics platforms

Core Competencies

Demonstrates expertise in developing and executing customer lifecycle programs, including onboarding, adoption, and re-engagement strategies. Proficient in leveraging customer insights and data to optimize marketing campaigns and enhance customer experiences in a B2B SaaS environment.

Highest-signal resume keywords

• Lifecycle Marketing Experience
• Email Campaign Development
• Customer Segmentation
• Project Management Skills
• Marketing Automation Familiarity

Hard Skills

• Customer Lifecycle Programs
• Email Campaigns
• Nurture Programs
• Behavioral Data Analysis
• Program Measurement
• Customer Journey Mapping
• Cross-Sell Campaigns
• Upsell Campaigns
• Data-Driven Decision Making
• Customer Engagement Strategies

Soft Skills

• Cross-Functional Collaboration
• Written Communication
• Project Management

Industry Keywords

• B2B SaaS
• Customer Retention
• Customer Adoption
• Customer Insights
• Growth Marketing

Tools & Technologies

• Marketing Automation Platforms
• CRM Systems
• Customer Engagement Tools
• Analytics Platforms