Marketing Operations Manager

Jobtailor; Deutschland; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior Marketing Operations/Revenue Operations leader to own and optimize the end-to-end GTM stack in a B2B SaaS setting. You will drive lead lifecycle governance, MQL/MQL criteria, ownership of routing frameworks, and enrichment workflows across Salesforce, Marketo, and allied tools.

You will partner with Marketing and Sales leadership to refine criteria and conversion strategies, implement AI-enabled workflows, and ensure data quality while scaling GTM processes for

Qualifikationen

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization.

Aufgaben

• Own and scale the systems behind marketing-to-sales pipeline.
• Own lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and scoring and prioritization frameworks.

Kenntnisse

Lead lifecycle management

Marketing operations

Revenue operations

Analytical mindset

Stakeholder management

Tools

Marketo

Salesforce

RingLead

Clay

ZoomInfo

6sense

Qualified

Salesloft

Groove

Jobbeschreibung

• Own and scale the systems behind G2’s marketing-to-sales pipeline
• Own lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and scoring and prioritization frameworks
• Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic and auto-recycle timing
• Support GTM scalability through automation, governance, and process standardization
• Maintain and optimize lead-to-account matching, deduplication, and enrichment workflows
• Support account segmentation and routing strategy using 6sense, Factors.ai, or other intent signals
• Lead Clay initiatives across the marketing organization, including workbook structure, credit budget tracking, intake, and use-case prioritization
• Manage contact and company enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation
• Own administration of Qualified and serve as a primary power user for Groove or Salesloft
• Manage chat routing, meeting booking workflows, SDR handoffs, notifications, and alerts
• Optimize buyer engagement experiences across web and inbound channels
• Manage lead and account scoring models aligned to buying intent, engagement signals, and funnel stage
• Partner with Marketing and Sales leadership to refine MQA/MQL criteria and conversion strategies
• Analyze funnel performance and improve lead quality and sales acceptance rates
• Identify and implement AI-enabled workflows that reduce manual work and improve data quality
• Evaluate AI tools and recommend where automation should replace manual processes
• Connect Marketing, Sales, and Business Systems as the operational owner of clean lead flow, accurate data, speed to lead, and GTM infrastructure

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization
• Deep hands-on expertise with Salesforce and Marketo
• Experience building and managing lead routing frameworks, scoring models, and enrichment workflows using RingLead, Clay, or similar platforms
• Experience migrating or replatforming marketing systems, including CRM, MAP, or lead routing tools
• Strong understanding of lead lifecycle management, funnel operations, and GTM processes
• Contract ownership for marketing tools and budget tracking
• Experience partnering with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors
• Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows
• Analytical mindset with strong troubleshooting and process optimization capabilities
• Excellent communication and stakeholder management skills
• Ability to balance strategic initiatives with hands-on operational execution
• Experience with 6sense or another intent data platform
• Experience with Qualified
• Experience managing a martech vendor budget or credit-based tool such as Clay or ZoomInfo
• Must be authorized to work in the United States without restriction
• Must not require sponsorship to work within the United States

Core Competencies

Demonstrates expertise in Marketing Operations and Revenue Operations, with a strong focus on lead lifecycle management, scoring models, and automation processes. Proficient in leveraging tools like Salesforce, Marketo, and AI technologies to optimize marketing-to-sales pipelines and enhance data quality.

Highest-signal resume keywords

• Salesforce Expertise
• Lead Lifecycle Management
• Marketing Operations
• AI Workflow Optimization
• Budget Tracking

Hard Skills

• Lead Routing Frameworks
• Scoring Models
• Enrichment Workflows
• Funnel Operations
• Data Quality Improvement
• Process Optimization
• Contract Ownership
• GTM Processes
• Analytical Mindset
• Troubleshooting

Soft Skills

• Excellent Communication
• Stakeholder Management
• Strategic Initiative Balancing

Industry Keywords

• B2B SaaS
• GTM Systems
• Marketing Tools
• Martech Vendor Management
• Intent Data Platforms

Tools & Technologies

• Marketo
• RingLead
• Clay
• ZoomInfo
• 6sense
• Qualified
• Salesloft
• Groove