Senior Director, Integrated Marketing

Jobtailor; Deutschland; Remote; EUR 140.000 - 200.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a senior marketing leader to build and drive a comprehensive enterprise SaaS marketing agenda. You will own the pipeline, guide demand generation Across paid, SEO, lifecycle, and ABM, and lead a cross-functional team of 20–35 specialists.

Collaborate with Product, Research, and Finance to craft messaging for AI/ML and cloud offerings, manage events and partnerships, and ensure consistent revenue growth.

Qualifikationen

• 15–20+ years in B2B marketing.
• Led multi-function marketing teams at high-growth enterprise SaaS, cloud, data, or AI/ML company.
• Demonstrable track record of owning a pipeline number.
• Experience marketing to technical buyers and selling technical products.

Aufgaben

• Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region.
• Own the marketing pipeline number.
• Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition.
• Set demand strategy across top-of-funnel and bottom-funnel ABM activities.
• Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging.
• Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline.
• Hold events to a pipeline standard.

Kenntnisse

Pipeline management

Demand generation

Product marketing

Cross-functional leadership

Sales enablement

ABM strategy

Data analysis

Tools

Marketo

HubSpot

Salesforce

6sense

Demandbase

Jobbeschreibung

• Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region
• Own the marketing pipeline number
• Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
• Set demand strategy across top-of-funnel and bottom-funnel ABM activities
• Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement
• Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging
• Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners
• Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline
• Hold events to a pipeline standard
• Manage and develop three established leads and their teams of approximately 20-35 people
• Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps
• Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction

Requirements

• 15-20+ years in B2B marketing
• At least 4-5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
• Demonstrable track record of owning a pipeline number
• Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing
• Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling
• Experience marketing to technical buyers and selling technical products
• AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred
• Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
• Authorization to work in the country of residence

Demonstrates extensive experience in B2B marketing with a focus on pipeline management, demand generation, and product marketing. Proven ability to lead multi-functional teams in high-growth enterprise environments, particularly in SaaS, cloud, and AI/ML sectors.

Highest-signal resume keywords

• B2B Marketing Experience
• Pipeline Management
• Demand Generation
• Product Marketing
• Cross-Functional Leadership

ATS Optimization Keywords

Hard Skills

• Demand Generation
• Product Marketing
• Field Marketing
• Partner Marketing
• Pipeline Tracking
• Marketing Attribution
• Sales Enablement
• Event Management
• ABM Strategy
• Data Analysis

Soft Skills

• Cross-Functional Leadership
• Team Development
• Strategic Planning
• Collaboration
• Communication

Industry Keywords

• SaaS
• Cloud
• AI/ML
• Data Infrastructure
• Technical Buyers

Tools & Technologies

• Marketo
• HubSpot
• Salesforce
• 6sense
• Demandbase