(Senior) B2B Inbound Marketing Manager

DieProduktMacher; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A digital consultancy in Munich is seeking an experienced inbound marketing professional to develop and manage lead generation campaigns. The role requires expertise in B2B marketing, strong content creation abilities, and familiarity with tools like HubSpot and LinkedIn Campaign Manager. Candidates fluent in English and optionally German will thrive in this position focused on creating impactful digital solutions.

Qualifikationen

• Proven track record in inbound lead generation and digital campaign management.
• Experience with consultancy or agency marketing.
• Fluency in English is a must, German is a plus.

Aufgaben

• Develop and run inbound marketing campaigns across multiple channels.
• Manage content that attracts and nurtures leads.
• Track performance of campaigns and optimize based on data.

Kenntnisse

Inbound marketing

Lead generation

Content creation

B2B marketing

Campaign management

Copywriting

Tools

LinkedIn Campaign Manager

HubSpot

Mailchimp

Jobbeschreibung

Overview

So why should you read on

At DieProduktMacher we believe digital technologies should create a positive impact for businesses for people and for the world. We work with leading companies in renewable energy and digital health to build conscious digital solutions that truly matter. To reach more clients and scale our impact were looking for an experienced inbound marketing professional who knows how to build and run a lead generation engine for a consultancy like ours.

If you want to combine your marketing expertise with meaningful work this is the right place for you.

Youre the one we are looking for if

• You have mastered the B2B inbound marketing and lead generation game and want to apply your skills where they make a difference.
• You love to create campaigns that convert and can always think of the right content angle that connects with the target audiences.
• You bring experience in driving B2B marketing for digital services ideally within a consultancy or digital agency context and know how to position complex offerings in a clear and compelling way.
• Youre self-sufficient and proactive you dont wait for instructions; you bring ideas implement them and optimize along the way.

Your Role in Shaping the Future

• Develop and run inbound marketing campaigns across multiple channels (website social media newsletters etc.) to attract and engage prospects.
• Develop and manage content that attracts and nurtures leads: Produce case studies pitch decks one-pagers and other assets that support client acquisition.
• Identify relevant topics and content strategies that position us as a trusted expert in digital consulting and implementation.
• Manage social media and website to ensure an online presence that resonates with senior business audiences.
• Measure and optimize: Track performance of campaigns and channels and continuously optimize based on data and insights.
• Collaborate with sales leadership to align targeting messaging and funnel priorities.

Your Value-Add

• 35 years of professional experience in B2B marketing with a proven track record in inbound lead generation and digital campaign management.
• Deep understanding of the consultancy / agency business model and how to market services (not products).
• Hands-on experience with tools such as LinkedIn Campaign Manager HubSpot Mailchimp (or similar CRM / automation tools) and analytics platforms.
• Strong copywriting skills and the ability to adapt tone of voice for different formats (website social sales decks case studies).
• Passion for conscious digital products and the desire to make a positive impact.
• Excellent communication skills with a creative and structured mindset.
• Fluency in English (must-have) German (nice-to-have).
• Familiarity with the German and European B2B landscape.

About us

At DPM we dont just talk about making a difference we act. By partnering with our clients and using our digital expertise we drive sustainability and social progress. Our commitment to doing whats right guides us in creating a lasting impact that benefits everyone.

Our Foundation : Inclusivity Pragmatism and Impact

We believe that exceptional products are born from diverse teams. Thats why inclusivity isnt just a goal at DPM its a core principle. We actively seek out and value the unique contributions of individuals from all walks of life and with varying abilities. Our commitment to pragmatic solutions and meaningful intent extends to how we build our own team : with open minds and a deep respect for individual differences. Were dedicated to providing an inclusive workplace where everyone feels empowered to bring their whole selves to work and create impactful solutions together.

Required Experience

Manager

Key Skills

EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development

Employment Type : Full-Time

Experience : years

Vacancy : 1