Sales Development Representative (m/f/d)

anny GmbH; Köln; Hybrid; EUR 60,000 - 70,000; Full time

Benefits offered by this job

Office in central Cologne

MacBook

Two monitors

Standing desk

Transit subsidy

Urban Sports Club

Meal allowance

Free drinks

Team events

Job summary

anny GmbH is seeking a sales-focused professional to bring AI-powered booking solutions to small and mid-sized businesses. You’ll sell more than a booking tool—an AI phone assistant and AI chat—using modern AI tools as part of your sales stack. The role is hybrid with regular days in Cologne and remote work on other days.

You will open new business, win customers across channels, and drive growth while representing an AI-first product that scales with customer needs.

Qualifications

• Enjoy customer contact and talking to new people every day.
• Strong written and verbal communication.
• Drive, resilience, and a love of measurable goals.
• Keen to work with AI a lot and try new tools.

Responsibilities

• Open new business and win new customers across channels with AI support.
• Reach out to potential customers (outbound) via Email, Phone, LinkedIn, events.
• Lead first calls with decision-makers and demonstrate anny’s value.
• Qualify leads and hand off meetings to Account Executives.
• Collaborate with Account Executives to keep the pipeline healthy.
• Use product-led growth to identify growth opportunities.
• Keep CRMs up to date and share feedback with the product team.

Skills

Communication skills

Outbound sales

Initiative

Adaptability

Sales experience

Tools

Pipedrive CRM

AI tools

Job description

anny is the AI-first software that helps small and medium-sized businesses manage everything they make bookable: appointments, courses, rooms, workstations, equipment, sports facilities, or workshop spaces. Over 1,500 companies already work with anny, from coworking spaces and sports centers to diving schools, therapy rooms, medical practices, and municipalities.

Our vision: companies should be able to run their business as easily as if they had an entire team backing them up. That's why we built anny from the ground up as AI-first. With anny Assistant, our customers accept bookings over the phone, in website chat, or via WhatsApp. The AI checks availability and prices in real-time, answers questions, and completes bookings directly within the conversation—24/7 and in multiple languages. Internally, everything can be managed via chat too: creating, changing, and managing bookings right down to the last detail. This transforms anny from a simple booking tool into a digital team member that handles the daily grind so companies can focus entirely on their customers.

We are not only AI-first in our product, but also in the way we work. AI is integrated into every team and our daily work routines. If you love trying out new tools and using them to make your work faster and better, you've come to the right place!

Your role

You make sure anny lands on the right desks, mostly at small and mid-sized businesses. You’re selling more than a booking tool: a booking system with an AI phone assistant and AI chat. With modern AI tools in your sales stack, you’re the first voice of anny for new customers.

What you’ll do

You open new business and win new customers across every channel, supported by modern AI tools

You reach out to potential customers directly (outbound) through these channels:

Email

Phone

LinkedIn

Trade shows and events where you represent anny

You run first calls with decision-makers and show them what anny can do for their business

You qualify leads and hand off the right meetings to our Account Executives

You work closely with the Account Executives to keep the pipeline healthy

You use our product-led growth approach to spot which users have room to grow

You keep our CRM (Pipedrive) up to date and share customer feedback with the product team

What you bring

You enjoy customer contact and talking to new people every day

Strong written and verbal communication

Drive, resilience, and a love of measurable goals

Keen to work with AI a lot and try new tools

Sales experience is a plus, not a must

Initiative: you like working independently and get things done without waiting to be told

Adaptability: you keep the big picture in a fast-moving startup and reprioritize with ease

Openness to feedback and a drive to keep learning

Hybrid work: regular days at the office in Cologne, remote on the others

Your pay

OTE of €60,000–€70,000 gross per year at 100% of target, 70% of it fixed. The variable part depends on how you hit your targets.

What we offer

Real impact: flat hierarchies, quick decisions, and real responsibility from day one

AI every day: access to modern AI tools and a team that tries new ways of working

Growth: clear career paths, e.g., from SDR to Account Executive or from working student to a full-time role

Office in central Cologne: easy to reach, with parking and a public transit subsidy. Plus a MacBook, two monitors, and a standing desk

Hybrid with a real team: we like working together at the office. How often you’re on site is something we agree on with you, also depending on your commute

Health and food: Urban Sports Club, meal allowance, and free drinks

Team spirit: regular team events and a yearly offsite in Europe