Sales Development Representative (m/f/d)

HalloCharly / Zaitgeist; Berlin; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Office in Berlin-Mitte

Variable pay based on targets

Direct access to management

Job summary

Charly, created by Zaitgeist Innovation Group GmbH in Berlin, seeks an SDR to be the first point of contact with municipalities. You will identify decision-makers, spark interest, and book demo appointments for Account Executives.

You will reach out via phone, email, and LinkedIn with personalized reasons, qualify leads, and keep CRM up to date. Proven sales drive and German fluency are essential.

Qualifications

• Experience in sales, customer-facing roles or business development.
• You enjoy phone-based outreach and prefer calls to emails.
• Business-fluent German, spoken and written.

Responsibilities

• Research municipalities and districts to identify decision-makers.
• Reach out by phone, email and LinkedIn with personalized, concrete reasons.
• Qualify leads and book demo appointments for Account Executives.
• Follow up after trade fairs to bring contacts into the pipeline.
• Maintain tidy activities and contacts in CRM.
• Test outreach messages and share what works.
• Provide market feedback to product and management.

Skills

Sales experience

Phone-based outreach

Business German (professional)

CRM discipline

Persistence under pressure

Tools

HubSpot

Salesforce

Job description

Charly is the AI colleague for municipalities – on the phone, in chat and at the desk. Zaitgeist Innovation Group GmbH builds Charly in Berlin. More than 100 municipalities in 9 German federal states use Charly, reaching around 1.4 million citizens. Charly handles about 1,500 conversations per working day and fully resolves two thirds of all requests on average.

We are growing fast: since February 2026 our ARR has grown almost eightfold. KGSt and KommDIGITALE have given us awards, and the BMDS selected us for the Agentic AI Hub.

We are a small, highly specialised team and work AI-native: AI is part of every step of our work – from research and outreach to follow-up.

The Role

As SDR, you are the first point of contact between Charly and municipalities. You find the right people in town halls and districts, spark their interest and fill our Account Executives' calendars with qualified demo appointments. You report to the management team and work closely with the Account Executive team.

Your Responsibilities

You research municipalities and districts and identify decision-makers: mayors, heads of central administration, digitalisation officers, IT leads.

You reach out to them by phone, email and LinkedIn – personalised and with a concrete reason.

You qualify leads and book demo appointments for our Account Executives.

You follow up after trade fairs and industry events and bring contacts into the pipeline.

You keep all activities and contacts tidy in our CRM.

You test outreach messages, subject lines and call scripts and share what works.

You pass market feedback on to product and management: objections, competitors, procurement routes.

Your Profile

Experience in sales, customer-facing roles or business development – or a strong career start with a clear drive for sales

You enjoy the phone: you would rather pick up the receiver than write another email

Business-fluent German, spoken and written

A structured way of working and discipline in activities, follow-ups and CRM upkeep

Persistence and composure when you hear no

Nice to Have

Experience in B2G sales or knowledge of public administration (e.g. vocational training or a degree in public administration)

A basic understanding of public tendering and procurement in municipalities

Experience with SaaS, AI products or CRM tools such as HubSpot or Salesforce

What We Offer

A product that works: Charly noticeably takes load off administrations and goes live within a few weeks – you sell something municipalities really need.

A highly specialised team you learn from every day

AI-native work in every step – with the best AI tools for research, outreach and follow-up

Fixed salary plus variable pay based on agreed demo and pipeline targets

A clear path to Account Executive

Structured onboarding with call scripts from real calls, a reference list and case studies

Direct access to management and real room to shape how we build our sales team

An office in Berlin-Mitte and attendance at trade fairs and municipal events

Ready for the next step?

We look forward to meeting you.