Retention Strategist

Activate Talent; München; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global consumer brand is seeking a Retention Specialist to enhance customer retention and lifetime value through effective email marketing strategies. The ideal candidate possesses 3–5 years of experience in email marketing and a strong analytical background. Responsibilities include developing targeted email campaigns, segmenting customer data, and collaborating across teams. The role offers competitive compensation along with additional perks and benefits.

Leistungen

Competitive compensation

Annual bonus potential

100% covered employee premiums

401(k) with employer match

Unlimited time off

Exclusive employee discounts

Qualifikationen

• 3–5 years of experience in email marketing, retention, or lifecycle marketing.
• Experience working with international markets and multilingual campaigns.
• Strong analytical skills with BI platform experience.

Aufgaben

• Develop and execute lifecycle email campaigns.
• Use customer data for targeted segmentation.
• Track KPIs and provide insights on performance.
• Build and maintain automated email sequences.
• Collaborate with cross-functional teams.

Kenntnisse

Email marketing

A/B testing

Customer segmentation

Data analysis

Copywriting

Tools

Klaviyo

Braze

Google Analytics

Looker

Adobe Creative Suite

Jobbeschreibung

Location: Remote — EMEA
Time Zone Expectations: GMT or CEST
Employment Type: Full-Time, Exempt
Reports To: Sr. Retention Manager

About the Company

A leading global consumer brand that has rapidly grown from humble beginnings to become a dominant force in premium cookware. Known for innovation, hybrid technology, and best-in-class performance, the company is reshaping how people cook at home.

With a strong omnichannel presence and influential brand advocates, the company’s mission is to create meaningful home and cooking moments—believing that the heart of success is found around the table.

If you’re passionate about building a consumer brand that goes beyond the transaction, this is your sign to apply.

About the Role

The company is seeking an experienced Retention Specialist to help drive customer retention and increase lifetime value through high-impact email and lifecycle marketing strategies.

You’ll be responsible for developing, optimizing, and analyzing email flows, segmentation strategies, and engagement initiatives to boost repeat purchases and customer loyalty. The ideal candidate has deep expertise in email marketing, automation, and data-driven personalization within a performance-oriented eCommerce environment.

Responsibilities

Email Marketing Strategy

• Develop and execute lifecycle email campaigns, including welcome series, post-purchase flows, win-back sequences, and promotions.

Segmentation & Personalization

• Use customer data to build targeted segments and personalized communication to improve engagement and retention.

A/B Testing & Optimization

• Test subject lines, creative content, send times, and targeting to boost open rates, click-through rates, and conversions.

Performance Analysis

• Track and interpret KPIs such as OR, CTR, CVR, and revenue per email, providing ongoing insights and recommendations.

Automation & Workflow Management

• Build, refine, and maintain automated email sequences using tools like Klaviyo, Braze, or Iterable.

Cross-Functional Collaboration

• Partner with creative, paid media, and eCommerce teams to align lifecycle strategies with broader marketing initiatives.

Compliance & Deliverability

• Maintain compliance with CAN-SPAM, GDPR, and email best practices while ensuring strong deliverability.

Customer Journey Insights

• Analyze customer behavior to identify opportunities for deeper engagement and improved retention.

Design Strategy & Execution

• Apply email design best practices and work with tools such as Figma or Adobe Creative Suite to ensure visually compelling content.

3–5 years of experience in email marketing, retention, or lifecycle marketing within DTC, eCommerce, or performance-driven environments.

Experience working with international markets and/or multilingual campaigns.

Proficiency in tools such as Klaviyo, Braze, Iterable, or similar email platforms.

Strong analytical skills with experience using Google Analytics, Looker, or BI platforms.

Hands-on experience with A/B testing, segmentation, and automation workflows.

Understanding of retention metrics including CLV, churn rate, repeat purchase rate.

Strong copywriting and creative direction skills.

Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

A love for food and cooking—culinary experience is a plus.

Competitive compensation (varies based on experience, skills, and location).

Annual bonus potential.

100% covered employee premiums on select medical plans, plus dental and vision.

401(k) with up to 4% employer match.

Unlimited time off.

Exclusive employee discounts and perks.