Retention Marketing Manager, Churn Strategy

Dose; Deutschland; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A wellness brand is seeking a Retention Marketing Manager to lead efforts in reducing churn and enhancing Customer Lifetime Value (LTV). This role involves developing strategies, optimizing customer journeys, and creating programs to maintain customer loyalty. The ideal candidate should have a passion for analytics and the ability to devise effective retention strategies in a fast-growing environment.

Qualifikationen

• Excited to dive into customer data and devise new strategies.
• Experience in retention marketing and customer engagement.
• Ability to test and learn what works best to retain customers.

Aufgaben

• Own the churn reduction roadmap and develop retention initiatives.
• Understand why customers churn and create scalable engagement programs.
• Collaborate cross-functionally to improve Customer Lifetime Value (LTV).

Jobbeschreibung

Overview

Dose is seeking a Retention Marketing Manager, Churn Strategy to play a pivotal role in reducing subscriber attrition and increasing Customer Lifetime Value (LTV) through a mix of strategy, experimentation, and cross-functional execution. This role owns the churn reduction roadmap – developing proactive and reactive retention initiatives, optimizing the post-purchase journey, and embedding churn-mitigation strategies across the customer lifecycle. You'll lead the charge in understanding why customers churn and creating scalable programs to keep them engaged, loyal, and coming back.

Opportunity

This is a brand new role at Dose, offering an exciting opportunity to build out the retention function from the ground up, working closely with the Head of Retention. The ideal candidate will be excited to dive into customer data, devise new strategies, and test and learn what works best to retain customers in a fast-growing wellness brand.

Responsibilities

• Own the churn reduction roadmap – developing proactive and reactive retention initiatives, optimizing the post-purchase journey, and embedding churn-mitigation strategies across the customer lifecycle.
• Lead the charge in understanding why customers churn and creating scalable programs to keep them engaged, loyal, and coming back.
• Collaborate cross-functionally to execute retention initiatives and drive improvements in Customer Lifetime Value (LTV).

Qualifications

• Ideal candidate will be excited to dive into customer data, devise new strategies, and test and learn what works best to retain customers in a fast-growing wellness brand.