Retail Marketing Specialist (m/f/d)

BYD Europe; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading automotive company in Frankfurt seeks a Retail Marketing Specialist to develop marketing strategies that boost brand position and sales performance. The role involves collaborating with dealerships, managing local campaigns, and analyzing market trends. Ideal candidates will have a degree in Marketing or related fields and experience in retail marketing, especially in the automotive sector.

Leistungen

Competitive salary and benefits

Professional growth opportunities

Exposure to global automotive trends

Qualifikationen

• Experience in retail marketing, preferably in the automotive industry.
• Strong understanding of consumer behavior and retail sales dynamics.
• Ability to work collaboratively with dealerships and cross-functional teams.

Aufgaben

• Develop and implement retail marketing strategies to increase customer engagement.
• Analyze market trends and customer behavior to optimize initiatives.
• Manage retail events and sponsorships to strengthen brand presence.

Kenntnisse

Retail marketing expertise

Communication skills

Project management

Digital marketing proficiency

Ausbildung

Degree in Marketing, Business Administration, Communications, or related field

Tools

Digital marketing tools

CRM systems

Social media platforms

Jobbeschreibung

Overview

Location: Frankfurt am Main  -  Company: BYD Automotive GmbH  -  Reporting to: Retail Marketing Manager.

About the Role:

As a Retail Marketing Specialist, you will play a key role in developing and executing marketing strategies to strengthen brand positioning and drive retail sales performance. You will work closely with dealerships and internal stakeholders to ensure impactful campaigns, promotional activities, and customer engagement initiatives that enhance the retail experience.

Responsibilities

• Develop and implement retail marketing strategies to increase customer engagement and drive vehicle sales
• Coordinate local marketing campaigns, promotions, and dealer support programs
• Analyze market trends, customer behavior, and competitor activities to optimize retail marketing initiatives
• Support dealerships with marketing materials, digital tools, and training to ensure effective execution
• Collaborate with internal teams, including sales, digital marketing, and product management, to align marketing efforts
• Manage retail events, sponsorships, and activations to strengthen brand presence at the local level
• Track and report marketing performance metrics, providing insights to improve campaign effectiveness
• Ensure compliance with corporate branding guidelines and marketing policies

Your Profile

• Degree in Marketing, Business Administration, Communications, or a related field
• Experience in retail marketing, preferably within the automotive industry
• Strong understanding of consumer behavior and retail sales dynamics
• Excellent communication and project management skills
• Ability to work collaboratively with dealerships and cross-functional teams
• Proficiency in digital marketing tools, social media platforms, and CRM systems
• Creative mindset with a strategic approach to marketing execution

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.
• Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.