Product Marketing Manager (f/m/d)

ETrusted; Köln; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading e-commerce trust solutions provider is seeking a Product Marketing Manager to join their team in Köln. The successful candidate will plan and execute marketing campaigns to improve product adoption and engagement for their B2B SaaS platform. Required qualifications include 2–5 years of relevant experience, proficiency in lifecycle marketing, and strong English and German language skills. This position offers a hybrid working model and generous vacation benefits.

Leistungen

Hybrid work

Workation opportunities

27 vacation days + additional days off

Buddy programme

Individual training opportunities

Health Pass

Qualifikationen

• 2–5 years of experience in Product Marketing or related roles, preferably in B2B SaaS.
• Experience with lifecycle marketing and marketing automation platforms.
• English at C1 level and German at B2 level.

Aufgaben

• Plan multi-step lifecycle campaigns, aligning with Sales, Product, and CS.
• Manage campaigns end-to-end and coordinate with stakeholders.
• Create adoption and engagement campaigns, optimizing performance through testing.

Kenntnisse

Campaign management

Cross-functional project management

A/B testing

CRM platform familiarity

Social Media marketing

Jobbeschreibung

Trusted Shops is a leading provider of trust solutions for e-commerce. With over 800 employees across a dozen European countries, we ensure that consumers can shop online with confidence. Through certifications and the Trusted Shops Trustmark, we guarantee the security, quality, and reliability of online stores.

In order to grew our Product Marketing team, we are looking for a full time Product Marketing Manager.

The Product Marketing Manager is responsible for planning, executing, and optimizing customer-facing marketing campaigns that drive product adoption, feature activation, and long-term engagement across our B2B SaaS platform.

Working collaboratively with Product, Content, Design, Sales, and Customer Success, this role ensures that our existing customers understand the value of our review management features and use them successfully.

Only applications in English will be taken into consideration.

Your Tasks

• Campaign planning & coordination – Planning multi-step lifecycle campaigns, gathering inputs, aligning with Sales, Product, and CS, and managing timelines.
• Cross-functional project management – Working with designers, content, analytics to deliver structured, high-quality campaign assets.
• Lifecycle campaign development – Creating adoption, activation, and engagement campaigns and optimising performance through A/B testing and data insights.
• Landing page & UX briefing – Structuring content, briefing UX/design, and ensuring best practices across landing pages and customer flows.
• Stakeholder alignment – Collaborating with internal and external stakeholders to ensure consistent messaging and successful campaign execution.

Qualifications

• 2–5 years of experience in Product Marketing or related marketing roles, preferably in B2B SaaS or eCommerce-adjacent industries.
• Experience with lifecycle marketing, marketing automation platforms, and CRM-based segmentation.
• Experience with Social Media or performance Marketing is a plus.
• Proven ability to manage campaigns end-to-end, including stakeholder coordination and project management.
• Familiarity with adoption, activation, and engagement KPIs, including the use of A/B testing and data interpretation.
• English at C1 level and German at B2 level.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the office.
• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway.
• Permanent contract with Europe's trusted brand.
• 27 vacation days + 3.5 additional days off at Christmas, New Year's Eve and Carnival.
• Buddy programme (an experienced trustee is at your side).
• Individual training opportunities.
• Events (Team Events, Unit Events, etc.).
• Health Pass (free online and offline sports, fitness and health courses).

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply!

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.