Product Marketing Manager (Commerce)- Global Business Solutions- DACH (Hamburg based)

TikTok; Hamburg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading social media platform is seeking a Product Marketing Manager in Hamburg. This role involves owning the go-to-market strategy for advertising solutions and collaborating closely with Sales teams to drive product adoption. The ideal candidate has experience in digital media, strong data acumen, and excellent communication skills. You will be responsible for designing market activations, simplifying GTM execution, and translating market insights into actionable recommendations. Join us in a fast-paced environment to influence product strategies and unlock growth opportunities.

Qualifikationen

• Experience in product marketing or client solutions within digital advertising, tech, or media.
• Strong ability to translate data into insights and inform strategic decisions.
• Proven ability to simplify and prioritise GTM efforts for business impact.

Aufgaben

• Own go-to-market strategy for TikTok’s advertising solutions.
• Design and execute in-market activations to accelerate growth.
• Serve as the in-market product expert for Sales.

Kenntnisse

Data Acumen

Communication & Influence

Cross-Functional Agility

Commercial Mindset

Experience in digital advertising

Product marketing expertise

Performance marketing expertise

Jobbeschreibung

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. The PMM leads go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.

Key responsibilities Go-to-Market & Product Adoption

• Own go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
• Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
• Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
• Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
• Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
• Partner with product champions to ensure consistent, high-quality enablement and execution
• Turn data and market signals into actionable insights that unlock growth opportunities
• Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Raise the floor : Establish and scale best practices to improve operational excellence across Sales
• Raise the ceiling : Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities
• Expand the room : Lead experimentation and new initiatives to open up incremental revenue streams
• Vertical-first solution and product adoption
• Quality and impact of product insights and feedback
• New product tests and scaled learnings

Minimum Qualifications

• Experience in product marketing or client solutions within digital advertising, tech, or media
• Data Acumen : Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Prioritisation : Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Communication & Influence : Excellent storytelling, presentation, and stakeholder management skills
• Cross-Functional Agility : Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Commercial Mindset : Track record of delivering against ambitious performance goals
• Comfort with Ambiguity : Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications

• Vertical industry expertise
• Performance marketing expertise