Product Marketing – Contract

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a results-driven Product Marketing Manager to lead go-to-market and multi-channel campaigns for a premium supplement brand. You will own messaging, launch plans, email and social content, and report on performance to the VP of Sales & Marketing and the Director of Physicians Preference Vitamins.

This role emphasizes data-driven optimization, customer acquisition, and revenue growth across ecommerce channels, with a strong focus on campaign performance, messaging clarity, and

Qualifikationen

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.
• Ability to develop strategy and execute campaigns independently as an individual contributor.
• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, landing pages, blogs, and performance reporting.
• Platform experience includes Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, and Google Analytics.
• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption.
• Excellent writing, messaging, organization, and analytical skills.
• Proven experience required for remote work.

Aufgaben

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics including email campaigns, email automations, SMS campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into compelling messaging against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing.
• Track campaign performance and report weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.
• Provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries.
• Report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

Kenntnisse

Product marketing

Ecommerce marketing

Campaign strategy

Email marketing

Go-to-Market strategy

Tools

Klaviyo

Canva

Lead Pages

Metricool

Google Analytics

Jobbeschreibung

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion


• Create and manage product-focused campaigns to increase awareness, educate new audiences, and drive ecommerce purchases


• Execute multichannel marketing tactics including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative


• Translate product quality, benefits, value, and differentiation into compelling messaging against premium supplement brands


• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing


• Track campaign performance and report weekly, monthly, and quarterly


• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth


• Provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries


• Report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins

Requirements

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing


• Ability to develop strategy and execute campaigns independently as an individual contributor


• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting


• Desired platform experience includes Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, and Google Analytics


• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption


• Excellent writing, messaging, organization, and analytical skills


• Proven experience required for remote work

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for supplement products, with a strong focus on ecommerce marketing, campaign management, and performance analysis. Proficient in leveraging data to drive customer acquisition and revenue growth through targeted marketing initiatives.

Highest-signal resume keywords

• Product Marketing


• Ecommerce Marketing


• Campaign Strategy


• Email Marketing


• Google Analytics

Hard Skills

• Go-To-Market Strategy


• Campaign Management


• Performance Reporting


• Marketing Automation


• Product Launches

Soft Skills

• Excellent Writing


• Analytical Skills


• Organizational Skills

Industry Keywords

• Supplement Marketing


• Wellness Marketing


• CPG Marketing


• Consumer Product Marketing


• Ecommerce Revenue Growth

Tools & Technologies

• Klaviyo


• Canva


• Lead Pages


• Metricool


• Google Analytics