Product Marketing Lead

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced product marketing leader to own the GTM strategy for a B2B SaaS product with a strong focus on cybersecurity. You will work cross-functionally with Product, Marketing, GTM, Sales, Channel/Partner, and Customer Success to shape positioning, pricing, and competitive strategy.

Lead market intelligence, ICP development, and win-loss analysis while crafting compelling narratives for product and sales enablement.

Qualifikationen

• 7+ years in product marketing.
• Ownership of positioning and go-to-market at a B2B SaaS company.
• Experience building or shaping a product marketing function.
• Experience owning multiple product launches end to end, including positioning, pricing input, and sales enablement.
• Experience building sales enablement materials such as pitch decks, one-pagers, and demo scripts.
• Experience working directly with engineering and product.
• Experience running customer interviews and win-loss analysis.
• Understanding of channel and partner-led go-to-market.
• Comfortable cross-functional collaboration with Sales, Channel/Partner, and Customer Success.

Aufgaben

• Own product marketing and GTM for the product.
• Define product positioning, narrative, and go-to-market approach.
• Own market intelligence, ICPs, and win-loss analysis.
• Conduct direct customer conversations and translate insights into roadmap perspectives.
• Define product and category positioning and build shared narratives for Product, Marketing, and GTM.
• Translate technical capabilities into differentiated value propositions.
• Set GTM strategy, sequencing, timing, and success criteria for new capabilities.
• Own sales and partner enablement, including pitch decks, demos, and positioning.
• Contribute to pricing and packaging with market context.
• Own competitive strategy and feed it into product and GTM decisions.
• Connect Product, Marketing, GTM without direct reports; collaborate across execs.

Kenntnisse

Product Marketing Ownership

Go-To-Market Strategy

Sales Enablement Materials Development

Customer Interviews and Win-Loss

B2B SaaS Experience

Tools

Pitch Decks

Demo Scripts

One-Pagers

Jobbeschreibung

• Own product marketing at Sendmarc


• Set product positioning, narrative, and go-to-market approach


• Own market intelligence, ideal customer profile, buyer understanding, and win-loss analysis


• Conduct direct customer conversations and turn insights into perspectives that shape roadmap and go-to-market


• Define product and category positioning and build shared narratives for Product, Marketing, and GTM


• Translate technical capabilities into differentiated value propositions


• Set go-to-market strategy, sequencing, timing, and success criteria for new capabilities


• Own strategic sales and partner enablement, including pitch decks, demo narratives, and positioning


• Contribute market, competitive, and customer-value context to pricing and packaging decisions


• Own competitive strategy and feed it into product and go-to-market decisions


• Connect Product, Marketing, and GTM without direct reports


• Work closely with Product, Marketing, GTM, Sales, Channel/Partner, Customer Success, and executive leadership

Requirements

• 7+ years in product marketing


• Real ownership of positioning and go-to-market at a B2B SaaS company


• Experience building or shaping a product marketing function


• Experience owning multiple product launches end to end, including positioning, pricing input, and sales enablement


• Experience building sales enablement materials such as pitch decks, one-pagers, and demo scripts


• Experience working directly with engineering and product


• Experience running customer interviews and win-loss analysis


• Understanding of channel and partner-led go-to-market


• Comfortable working cross-functionally with Sales, Channel/Partner, and Customer Success


• Comfortable at the leadership table


• Senior judgment and ability to work independently


• Proactive, iterative, and comfortable in a fast-moving, resource-constrained company


• Cyber security experience is a plus, not a requirement


• Ideally based in South Africa

Core Competencies

Demonstrates expertise in product marketing with a strong focus on go-to-market strategy, product positioning, and sales enablement. Proven ability to translate technical capabilities into compelling value propositions while collaborating cross-functionally with various teams.

Highest-signal resume keywords

• Product Marketing Ownership


• Go-To-Market Strategy


• Sales Enablement Materials Development


• Customer Interviews and Win-Loss Analysis


• B2B SaaS Experience

ATS Optimization Keywords

Hard Skills

• Product Positioning


• Market Intelligence


• Competitive Strategy


• Pricing and Packaging Decisions


• Product Launch Management


• Sales Enablement


• Customer Profile Development


• Technical Capability Translation


• Market Analysis


• Channel and Partner Go-To-Market

Soft Skills

• Cross-Functional Collaboration


• Leadership Presence


• Proactive Problem Solving
  
• Independent Judgment


• Iterative Approach

Industry Keywords

• B2B SaaS


• Cyber Security


• Customer Success


• Sales


• Channel Partners

Tools & Technologies

• Pitch Decks


• Demo Scripts


• One-Pagers