Growth Marketing Manager, Clinician & Profile Manager Administrator Segment

Jobtailor; Deutschland; Remote; EUR 65.000 - 86.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a senior field marketer to lead B2B healthcare campaigns, develop annual and quarterly plans, and translate growth strategy into audience-specific programs.

You will collaborate across Sales, Product, Marketing, and Partnerships, define KPIs, and manage cross-channel programs including digital, events, and webinars. 5+ years of experience required; bachelor's degree or equivalent.

Qualifikationen

• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences.
• Demonstrated success working cross-functionally with sales, product, and marketing teams.
• Healthcare or health technology experience in the provider segment is required.
• A bachelor’s degree or equivalent experience.
• Proven ability to turn business objectives into integrated growth marketing plans that produce measurable results.
• Exceptional project management and organizational skills.
• Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement.
• Skilled at developing messaging that connects audience needs to clear business value.
• Strong interpersonal and communication skills.
• Analytical mindset with the ability to interpret performance data and act on it.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred.

Aufgaben

• Build annual and quarterly marketing plans for clinician and profile manager administration market segments.
• Translate growth marketing strategy into audience-specific programs.
• Identify segments, channels, and moments for recruiting, reactivating, and sustaining engagement.
• Design programs that move audiences from awareness through education, engagement, and action.
• Grow DataSpring’s presence with clinician, provider, health system, and healthcare audiences.
• Develop education and market-facing programs.
• Identify opportunities for thought leadership, partnerships, events, and webinars.
• Lead end-to-end execution of campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives.
• Coordinate cross-channel workstreams and manage scope, schedules, and budgets.
• Build project plans, timelines, and briefs.
• Collaborate with Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics.
• Set goals, KPIs, and success measures.
• Report on reach, engagement, campaign influence, and pipeline contribution.
• Lead post-program debriefs and optimize channels, messaging, and investment using data and audience feedback.

Kenntnisse

Field Marketing Experience

Growth Marketing Strategy

Integrated Marketing Programs

Healthcare Experience

Project Management Skills

Ausbildung

Bachelor's degree or equivalent experience

Tools

CRM Platforms

Marketing Automation

Webinar Platforms

Analytics Platforms

Microsoft Office Suite

Jobbeschreibung

• Build annual and quarterly marketing plans for clinician and profile manager administration market segments
• Translate growth marketing strategy into audience-specific programs
• Identify segments, channels, and moments for recruiting, reactivating, and sustaining engagement
• Design programs that move audiences from awareness through education, engagement, and action
• Grow DataSpring’s presence with clinician, provider, health system, and healthcare audiences
• Develop education and market-facing programs
• Identify opportunities for thought leadership, partnerships, events, and webinars
• Lead end-to-end execution of campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives
• Coordinate cross-channel workstreams and manage scope, schedules, and budgets
• Build project plans, timelines, and briefs
• Collaborate with Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics
• Set goals, KPIs, and success measures
• Report on reach, engagement, campaign influence, and pipeline contribution
• Lead post-program debriefs and optimize channels, messaging, and investment using data and audience feedback

Requirements

• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences
• Demonstrated success working cross-functionally with sales, product, and marketing teams
• Healthcare or health technology experience in the provider segment is required
• A bachelor’s degree or equivalent experience
• Proven ability to turn business objectives into integrated growth marketing plans that produce measurable results
• Exceptional project management and organizational skills
• Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement
• Skilled at developing messaging that connects audience needs to clear business value
• Strong interpersonal and communication skills
• Analytical mindset with the ability to interpret performance data and act on it
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint
• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred

Core Competencies

Demonstrates expertise in building and executing integrated marketing programs tailored for B2B healthcare audiences, with a strong focus on project management, data analysis, and cross-functional collaboration. Proven ability to translate business objectives into measurable growth marketing strategies that engage and convert target segments.

Highest-signal resume keywords

• Field Marketing Experience
• Growth Marketing Strategy
• Integrated Marketing Programs
• Healthcare Experience
• Project Management Skills

Hard Skills

• Campaign Marketing
• Audience Segmentation
• KPI Setting
• Data Analysis
• Messaging Development

Soft Skills

• Interpersonal Skills
• Communication Skills
• Organizational Skills

Industry Keywords

• B2B Marketing
• Healthcare Marketing
• Digital Marketing
• Email Marketing
• Sales Enablement

Tools & Technologies

• Microsoft Office Suite
• CRM Platforms
• Marketing Automation
• Webinar Platforms
• Analytics Platforms