Senior Digital Communications Manager

Jobtailor; Deutschland; Remote; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor seeks an experienced lifecycle marketing leader to own the email channel and lifecycle programs in Germany. You will craft end-to-end journeys, optimize deliverability, and align campaigns with commercial, clinician, and patient objectives.

You will build segmentation, personalization, and triggered communications using data signals, while partnering with data, product, and operations to activate insights and drive measurable impact.

Qualifikationen

• Experience in designing and executing end-to-end lifecycle and email strategies.
• Strong understanding of customer lifecycle marketing, segmentation, personalization, and triggered communications.
• Hands-on expertise with a modern marketing automation or ESP platform.
• Proven ability to translate data and insights into effective journeys and communications.
• Experience in healthcare, health tech, or regulated environments is a plus.

Aufgaben

• Own end-to-end email production from briefing and audience definition through build, QA, deployment, and performance analysis.
• Establish KPIs and measurement frameworks for email and lifecycle marketing.
• Develop testing plans across messaging, creative, segmentation, cadence, personalization, and journey design.
• Analyze campaign and journey performance and report actionable insights to stakeholders.
• Collaborate with product, growth, operations, clinical, analytics, and other teams.

Kenntnisse

Lifecycle Marketing

CRM

Email Marketing

HubSpot

Salesforce Marketing Cloud

Data Analysis

Project Management

Cross-Functional Collaboration

Copywriting

Healthcare industry knowledge

Tools

HubSpot

Salesforce Marketing Cloud

ESP platform

Jobbeschreibung

• Own Gifthealth's email channel strategy and lifecycle roadmap aligned to commercial, clinician, and patient objectives


• Translate lifecycle strategy into a communications framework covering acquisition, onboarding, activation, engagement, retention, adherence, and re-engagement


• Identify where email drives value across customer and patient journeys


• Build and maintain the lifecycle communications calendar and newsletter program


• Establish lifecycle marketing best practices, governance, and operating processes


• Manage segmented, permission-based audiences, marketing consent, and preference management


• Design, build, launch, and optimize automated email journeys and triggered communications


• Develop audience segmentation and personalization strategies using behavior, lifecycle stage, preferences, and other data signals


• Partner with data, product, and operations to activate customer insights and behavioral triggers


• Own end-to-end email production from briefing and audience definition through build, QA, deployment, and performance analysis


• Establish KPIs and measurement frameworks for email and lifecycle marketing


• Develop and manage testing across messaging, creative, segmentation, cadence, personalization, and journey design


• Analyze campaign and journey performance and generate actionable insights


• Report recommendations to stakeholders and leadership


• Partner with brand and creative to ensure on-brand communications


• Collaborate with product, growth, operations, clinical, analytics, and other teams


• Serve as the internal subject-matter expert for email and lifecycle marketing


• Advocate for useful, customer-focused communications


• Develop audience, segmentation, consent, suppression, and communication governance frameworks


• Ensure compliance with privacy, consent, deliverability, and healthcare communication requirements


• Improve marketing technology, data flows, automation, and operational efficiency


• Document processes and establish scalable ways of working

Requirements

• 6-9+ years of experience in lifecycle, CRM, retention, email, growth, or related marketing disciplines, with meaningful ownership of an email channel


• Proven experience developing and executing end-to-end lifecycle and email strategies


• Strong understanding of customer lifecycle marketing, segmentation, personalization, triggered communications, and marketing automation


• Ability to turn customer data and behavioral insights into effective journeys and communications


• Hands-on expertise with a modern marketing automation or ESP platform


• HubSpot experience preferred; Salesforce Marketing Cloud experience also considered


• Highly analytical and comfortable using performance data to make decisions and demonstrate impact


• Strong project management skills


• Excellent cross-functional collaboration skills


• Strong copywriting and messaging instincts


• Experience in healthcare, health tech, pharmacy, or another highly regulated environment desired


• Experience in a fast-paced, high-growth environment desired


• Comfort operating with ambiguity and creating structure desired


• History of scaling lifecycle programs at a fast-growing company desired


• Effective verbal and written communication


• Ability to use computers and standard office technology for extended periods


• Ability to review, analyze, edit, and produce written and digital content for extended periods


• Ability to manage multiple projects, priorities, and deadlines simultaneously


• Ability to participate in virtual and in-person meetings


• Ability to maintain confidentiality and exercise sound judgment with sensitive information


• Ability to occasionally work outside normal business hours


• Ability to travel occasionally

Core Competencies

Demonstrates expertise in developing and executing comprehensive email and lifecycle marketing strategies, leveraging customer data and behavioral insights to optimize engagement and retention. Proficient in managing segmented audiences and ensuring compliance with healthcare communication requirements.

Highest-signal resume keywords

• Lifecycle Marketing Strategy


• Email Marketing Automation


• Audience Segmentation


• Data Analysis and Insights


• Project Management

ATS Optimization Keywords

Hard Skills

• Email Channel Strategy


• Customer Lifecycle Marketing


• Segmentation and Personalization


• Triggered Communications


• Marketing Automation


• KPI Development


• Performance Analysis


• Governance Frameworks


• Testing and Optimization


• Content Creation

Soft Skills

• Cross-Functional Collaboration


• Effective Communication


• Analytical Thinking


• Project Management


• Adaptability

Industry Keywords

• Healthcare Marketing


• Health Tech


• Regulatory Compliance


• Customer Insights


• High-Growth Environment

Tools & Technologies

• HubSpot


• Salesforce Marketing Cloud


• Email Service Provider (ESP)


• Marketing Technology


• Data Flows