Product Marketing Manager – Intelligence

Jobtailor; Deutschland; Remote; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior Product Marketing professional to lead GTM and messaging for Momentum and Insights in a fast-moving B2B SaaS environment. You will own pipeline objectives, partner with Demand and Sales, and craft narratives across executive audiences.

Leverage AI tools for research, content creation, and campaign development while coordinating with cross-functional teams to ensure coherent positioning across Virtuous product lines.

Qualifikationen

• 5+ years in product marketing, field marketing, or hybrid GTM at a B2B SaaS company
• Real accountability for pipeline or bookings
• Experience owning GTM strategy end to end
• Comfort partnering with channel-execution teams (paid, SDR, field, email, DM)
• Track record presenting to prospects/customers/analysts
• Strong written and verbal communication skills
• Ability to brief a sales team and interface with executive leadership
• Fluency with AI tools for research, positioning, and content workflow
• Comfort with ambiguity and lean teams
• Nice to have: nonprofit tech, higher education, relational verticals, multi-product platforms, or building PMM from scratch

Aufgaben

• Define positioning, messaging, and market narrative for Momentum and Insights
• Translate product and engineering releases into market-facing stories for executives
• Own the S2 pipeline goal alongside Demand and diagnose pipeline shortfalls
• Develop campaign audiences, messaging, and briefs with Demand
• Partner with Sales on competitive positioning, objections, proof points, and pricing narrative
• Own go-to-market plans for Momentum and Insights launches
• Define launch audience, message, channel plan, and Sales messaging
• Track market and competitive intelligence and apply to campaigns and sales conversations
• Collaborate with other product-line PMMs for coherent positioning across Virtuous
• Engage directly with prospects, customers, analysts, and executive stakeholders
• Use AI tools for research, content development, and campaign creation

Kenntnisse

Go-To-Market strategy

Pipeline management

Positioning

Messaging

Campaign development

Sales enablement

AI tools proficiency

Tools

AI tools

CRM software

Marketing automation platforms

Content management systems

Data analytics tools

Jobbeschreibung

• Define positioning, messaging, and market narrative for Momentum and Insights
• Translate product and engineering releases into market-facing stories for CAOs, VPs of Advancement, and gift officers
• Own the S2 pipeline goal alongside Demand and diagnose and fix pipeline shortfalls
• Develop campaign audiences, messaging, and campaign briefs in partnership with Demand
• Partner with Sales on competitive positioning, objection handling, proof points, and pricing narrative
• Own go-to-market plans for significant Momentum and Insights launches
• Define launch audience, message, channel plan, and Sales messaging
• Track market and competitive intelligence and apply it to campaigns and sales conversations
• Collaborate with other product-line PMMs to maintain coherent positioning across Virtuous
• Engage directly with prospects, customers, analysts, and executive stakeholders
• Use AI tools for research, content development, and campaign creation

Requirements

• 5+ years of experience in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company
• Real accountability for pipeline or bookings
• Experience owning go-to-market strategy end to end, including positioning, messaging, campaign strategy, and sales enablement
• Comfort partnering with channel-execution teams such as paid, SDR, field, email, and direct mail without running those channels
• Track record of presenting to prospects, customers, or analysts
• Strong written and verbal communication skills
• Ability to brief a sales team and interface with executive leadership
• Fluency with AI tools for everyday research, positioning, and content workflow
• Comfort with ambiguity and working on a lean team
• Nice to have: experience in nonprofit tech, higher education, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch

Core Competencies

Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on positioning, messaging, and campaign development. Proficient in leveraging AI tools for research and content creation while effectively collaborating with sales and executive teams.

Highest-signal resume keywords

• Product Marketing Experience
• Go-To-Market Strategy
• Pipeline Management
• Strong Communication Skills
• AI Tools Proficiency

Hard Skills

• Positioning
• Messaging
• Campaign Strategy
• Sales Enablement
• Market Intelligence
• Competitive Analysis
• B2B SaaS Marketing
• Accountability for Pipeline
• Content Development
• Audience Development

Soft Skills

• Collaboration
• Adaptability
• Presentation Skills
• Interpersonal Skills
• Problem-Solving

Industry Keywords

• Nonprofit Tech
• Higher Education
• Relational Verticals
• Multi-Product Platform
• Field Marketing

Tools & Technologies

• AI Tools
• CRM Software
• Marketing Automation Platforms
• Content Management Systems
• Data Analytics Tools