Senior Product Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Product Marketing professional to lead customer feedback programs and translate insights into actionable go-to-market strategies for B2B SaaS in residential real estate/proptech. You will facilitate senior customer conversations, shape messaging, and guide pricing strategies aligned with market needs.

You will own advisory boards, run structured interviews, and drive launches with cross-functional teams.

Qualifikationen

• 5 to 8 years of product marketing experience managing an entire product line.
• Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis.
• Comfort facilitating a room of senior customers and turning that conversation into decisions.
• Deep knowledge of residential real estate, proptech, or adjacent industries.
• Proven success creating portfolio level messaging and SaaS pricing models.
• Track record of leading complex launches through influence and alignment.
• Daily proficiency using AI tools for research and content creation.
• Exceptional and direct writing skills.
• Ability to thrive and build structure in ambiguous environments.

Aufgaben

• Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through.
• Build and moderate product panels that put early features in front of real customers before launch.
• Own the customer survey program and report back what changed because of it.
• Conduct customer and prospect interviews and run win and loss analysis.
• Synthesize all feedback into one voice of customer view that product, sales, and marketing use.
• Bring a clear point of view on what customers need next, backed by customer feedback.

Kenntnisse

Customer feedback programs

Facilitation

Product marketing

SaaS pricing

Competitive research

AI tools proficiency

Executive writing

Storytelling

Tools

AI Tools

Sales enablement materials

Webinar platforms

Content management systems

Market research tools

Jobbeschreibung

• Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through
• Build and moderate product panels that put early features in front of real customers before launch
• Own the customer survey program and report back what changed because of it
• Conduct customer and prospect interviews and run win and loss analysis
• Synthesize all feedback into one voice of customer view that product, sales, and marketing use
• Bring a clear point of view on what customers need next, backed by customer feedback
• Own competitive research across the real estate technology landscape
• Maintain battlecards and competitive positioning for sales use
• Track market shifts, pricing moves, and new entrants, and brief leadership
• Feed competitive and market findings into segmentation and launch strategy
• Ground positioning decisions in customer and market evidence
• Build messaging architectures and buyer personas
• Unify the company narrative across all products
• Translate AI capabilities into practical value for real estate professionals
• Drive product launches and market segmentation
• Execute pilot programs to test pricing and positioning
• Track launch impact on pipeline, adoption, and revenue
• Develop B2B SaaS pricing and packaging recommendations tied to value
• Create sales enablement materials for the revenue team
• Deliver webinars and high-impact presentations to internal and external audiences
• Attend industry events as a company representative
• Support Analyst Relations and Public Relations initiatives
• Manage content partners and ensure high-quality output
• Build joint marketing narratives and campaigns with technology partners
• Mentor fellow product marketers and partner with company leadership

Requirements

• 5 to 8 years of product marketing experience managing an entire product line
• Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis
• Comfort facilitating a room of senior customers and turning that conversation into decisions
• Deep knowledge of residential real estate, proptech, or adjacent industries
• Proven success creating portfolio level messaging and SaaS pricing models
• Track record of leading complex launches through influence and alignment
• Daily proficiency using AI tools for research and content creation
• Exceptional and direct writing skills
• Ability to thrive and build structure in ambiguous environments

Core Competencies

Demonstrates expertise in product marketing with a focus on customer feedback programs, competitive research, and B2B SaaS pricing strategies. Proven ability to synthesize customer insights into actionable strategies that drive product launches and market segmentation.

Highest-signal resume keywords

• Product Marketing Experience
• Customer Feedback Programs
• B2B SaaS Pricing Models
• Competitive Research
• AI Tools Proficiency

Hard Skills

• Product Launch Management
• Messaging Architecture Creation
• Win And Loss Analysis
• Customer Survey Program Management
• Market Segmentation
• Pricing Strategy Development
• Customer Advisory Board Facilitation
• Competitive Positioning
• Portfolio Level Messaging
• Data Synthesis

Soft Skills

• Facilitation Skills
• Exceptional Writing Skills
• Decision-Making
• Mentoring
• Adaptability

Industry Keywords

• Residential Real Estate
• Proptech
• B2B Marketing
• Customer Experience
• Competitive Analysis

Tools & Technologies

• AI Tools
• Sales Enablement Materials
• Webinar Platforms
• Content Management Systems
• Market Research Tools