Social Media, Digital Marketing Manager

Jobtailor; Deutschland; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a seasoned Digital Marketing and Social Media Manager in Germany to lead multi-channel campaigns, grow brand awareness, and engage consumers and budtenders. You will own content calendars, supervise creators, and collaborate with internal teams and agencies to maintain a consistent brand voice across platforms.

The role requires hands-on experience with paid advertising, analytics, SEO, influencer relations, and strong project management.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 5+ years of experience in social media management, digital marketing, or integrated marketing.
• Experience managing multi-channel marketing campaigns.
• Proven success growing social media audiences and increasing engagement.
• Experience with paid digital advertising and marketing automation platforms.
• Experience working in a regulated industry is considered an asset.
• Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later.
• Understanding of SEO, SEM, content marketing, and website optimization.
• Experience with Canva, Adobe Creative Suite, or equivalent creative tools.
• Strong written and verbal communication.
• Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation.
• Successful completion of background and reference checks.

Aufgaben

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth
• Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms
• Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives
• Monitor social media trends, platform updates, and competitor activity
• Manage community engagement and respond to comments, messages, and inquiries
• Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners
• Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets
• Collaborate with internal teams and external agencies to produce consistent, high-quality content
• Ensure content reflects brand standards, tone of voice, and compliance requirements
• Plan, execute, and optimize paid, owned, and earned digital marketing campaigns
• Manage social advertising, display advertising, search marketing, and retargeting campaigns
• Oversee email marketing programs, customer journeys, and audience segmentation
• Support website content updates, SEO initiatives, and landing page optimization
• Monitor campaign performance using analytics platforms and marketing dashboards
• Track reach, engagement, and traffic KPIs
• Provide performance reports, insights, and recommendations to leadership
• Use data to improve content strategy, media investments, and consumer engagement
• Identify emerging digital marketing trends, technologies, and best practices
• Recommend opportunities to increase brand visibility and customer acquisition
• Support product launches, promotional campaigns, events, and sponsorship activations
• Ensure marketing activities support business objectives and brand growth
• Report to the Head of Portfolio and Brand Strategy

Kenntnisse

Social Media Strategy

Content Creation

Data Analytics

Project Management

Communication

Influencer Relations

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Later

Canva

Adobe Creative Suite

Jobbeschreibung

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth


• Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms


• Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives


• Monitor social media trends, platform updates, and competitor activity


• Manage community engagement and respond to comments, messages, and inquiries


• Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners


• Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets


• Collaborate with internal teams and external agencies to produce consistent, high-quality content


• Ensure content reflects brand standards, tone of voice, and compliance requirements


• Plan, execute, and optimize paid, owned, and earned digital marketing campaigns


• Manage social advertising, display advertising, search marketing, and retargeting campaigns


• Oversee email marketing programs, customer journeys, and audience segmentation


• Support website content updates, SEO initiatives, and landing page optimization


• Monitor campaign performance using analytics platforms and marketing dashboards


• Track reach, engagement, and traffic KPIs


• Provide performance reports, insights, and recommendations to leadership


• Use data to improve content strategy, media investments, and consumer engagement


• Identify emerging digital marketing trends, technologies, and best practices


• Recommend opportunities to increase brand visibility and customer acquisition


• Support product launches, promotional campaigns, events, and sponsorship activations


• Ensure marketing activities support business objectives and brand growth


• Report to the Head of Portfolio and Brand Strategy

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field


• 5+ years of experience in social media management, digital marketing, or integrated marketing


• Experience managing multi-channel marketing campaigns


• Proven success growing social media audiences and increasing engagement


• Experience with paid digital advertising and marketing automation platforms


• Experience working in a regulated industry is considered an asset


• Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later


• Understanding of SEO, SEM, content marketing, and website optimization


• Experience with Canva, Adobe Creative Suite, or equivalent creative tools


• Strong written and verbal communication


• Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation


• Successful completion of background and reference checks

Core Competencies

Demonstrates expertise in developing and executing integrated digital marketing strategies, managing social media channels, and optimizing multi-channel marketing campaigns. Proficient in content creation, analytics, and stakeholder management to drive brand growth and consumer engagement.

Highest-signal resume keywords

• Digital Marketing Strategy


• Social Media Management


• Content Creation


• SEO and SEM


• Data Analysis and Reporting

Hard Skills

• Digital Marketing


• Social Media Management


• Content Marketing


• Email Marketing


• Campaign Optimization


• Audience Segmentation


• Paid Digital Advertising


• Project Management


• Analytics


• Website Optimization

Soft Skills

• Strong Written Communication


• Verbal Communication


• Collaboration


• Adaptability


• Results Orientation

Industry Keywords

• Regulated Industry


• Brand Awareness


• Consumer Engagement


• Influencer Relationships


• Marketing Automation

Tools & Technologies

• Sprout Social


• Hootsuite


• Later


• Canva


• Adobe Creative Suite