Product Marketeer (m/w/d) BU Battery & Electric

Husqvarna Group; Ulm; Vor Ort; EUR 50.000 - 65.000; Vollzeit

Zusammenfassung

A leading manufacturer of outdoor equipment is seeking a Marketing Communication Specialist in Ulm, Germany. The role requires defining product value propositions and strong experience in marketing for consumer goods. Ideal candidates are fluent in German and English, possess analytical skills, and have a passion for gardening or DIY activities. Apply now to be part of a dynamic team dedicated to innovation and quality.

Qualifikationen

• Strong experience in marketing or product communication in consumer goods industry.
• Ability to interpret consumer insights & define product value proposition.
• Excellent skills in planning and multi-tasking.

Aufgaben

• Define and develop value propositions and product communications.
• Analyze consumer/market insights to define messaging.
• Work closely with Brand and Marketing teams for feedback.

Kenntnisse

Fluent in German and English

Consumer insight analysis

Product communication

Customer orientation

Presentation skills

Ausbildung

Degree in marketing or similar discipline

Jobbeschreibung

We’re looking for your WHY: Bring your perspective and help us remain the forward-thinking company we’ve been for over 300 years. We learn from one another and grow together - fully aligned with our values: BOLD, DEDICATED, and CARE.

Husqvarna Group is one of the world’s oldest start-ups and the largest manufacturer of motor-powered equipment for forestry, landscaping, gardening, and light construction. Our products solve everyday problems - and are part of something bigger. Because we constantly ask ourselves:

How can we shape living environments to be more sustainable, beautiful, comfortable, green, and creative? It’s our pioneering spirit, innovative strength, and people like you who make it possible.

Responsibilities

• Define and development value propositions and product communications on a category, range or product level within the BU Battery & Electric Business Unit
• Analysis and interrupt consumer/market insights to help define value propositions and messaging for specific target groups
• Understand consumer profiles, purchasing journey and buying attitudes for products
• Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors
• Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc.
• Grow application and product expertise through hands on product use
• Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units
• Responsible for understanding competitor products, messaging & value offers
• Support internal sell in assets & present at events such as Go-Live
• Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season
• Ensure all relevant product marketing information and data is available

Requirements

• Ideally educated to a degree level in marketing or similar discipline
• Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage
• Fluent language skills in both German and English
• Ability to interrupt consumer insights & define a clear product value proposition
• A passion to be hands on with product & an interest in gardening / DIY activities
• Customer thinking - ability to tailor product communication to different users
• Good at presenting and communicating complex topics simply at all levels
• High level of self motivation, drive to succeed & enjoys working in teams
• Excellent skills in planning and mulit-tasking

Our promise to you

Become part of a team that works with passion, takes pride in its history, and is curious about the future. We’re always looking for ways to grow - and we want to do it together with you.

We’re already excited to hear your ideas for new ways of working, methods, initiatives, and approaches!

Last date to apply

We are continuously accepting applications