Performance Marketing Manager (German Speaking), Germany

Eucalyptus; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading health technology company in Berlin is seeking a talented Performance Marketing Manager. You will drive growth by optimising campaigns and conducting user research, requiring 2-4 years of experience in performance marketing. Fluency in German and English is essential. Enjoy benefits like employee stock options, wellness benefits, and a hybrid work model.

Leistungen

Employee stock options

Wellness benefit

Team events

25 days holiday + bank holidays

Qualifikationen

• 2–4 years of experience in performance marketing or customer acquisition.
• Strong writing skills with data-guided decision-making.
• Comfortable with digital marketing tools.

Aufgaben

• Optimise paid media campaigns across multiple platforms.
• Conduct user research and analyze user behavior.
• Build new landing pages and run A/B tests.

Kenntnisse

Performance marketing

Customer acquisition

Fluency in German and English

Creative mindset

Analytical skills

Cross-functional collaboration

Tools

Google Analytics

Figma

Google Search Console

Jobbeschreibung

Overview

Performance Marketing Manager (German Speaking), Germany – Berlin HQ

About Eucalyptus

We’re making good health last life a lifetime. Eucalyptus is behind Juniper, a weight management program combining GLP-1 medication with a tailored nutrition and exercise programme, supported by a multidisciplinary care team. Our approach aims to improve patient outcomes and scale across geographies.

About the role (What you’ll be doing)

We’re looking for a talented Performance Marketing Manager to drive growth in Germany. With 2–4 years of experience, you’ll combine creativity and analytics to build high-performing landing pages, craft user tests, and create ad copies for Meta and Google. If you love experimentation, fast iteration, and turning ideas into measurable results, this role is for you.

• Optimise paid media campaigns for Facebook, Google Search, etc., by supporting campaign and ad setup and monitoring performance
• Conduct user research and analyze user behavior
• Build new landing pages across the funnel, from channel pages to in-funnel quizzes
• Run A/B tests across the funnel to improve conversions—from Landing Pages to Checkout and post-conversion
• Maintain an efficient testing loop and share key insights to drive performance
• Derive insights from analytics platforms such as Google Analytics and LaunchDarkly
• Own and drive CRM for Juniper Germany
• Stay on top of industry best practices across channels and creative; promote best-in-class performance marketing methodology
• Collaborate with design and marketing teams on new creative ideas
• Work with the Head of Growth to prepare presentations, present experiment outcomes, and support weekly meetings

About You (Who We’re Looking For)

• 2–4+ years of experience in performance marketing or a customer acquisition role for direct-to-consumer brands; bonus points for healthcare
• Fluency in German and English
• Creative and analytical mindset; strong writing skills with data-guided decision-making
• Curious, proactive, and eager to learn; able to thrive in fast-paced environments
• Strong cross-functional collaborator; able to work with different teams and international teams in different time zones
• Clear communicator of insights and impact; able to translate results and opportunities into actionable steps backed by data
• Comfortable with digital marketing tools; familiar with platforms like Figma, Google Analytics, Google Search Console, and similar

Bonus points

• Previous experience in a startup/hyper-growth environment (digital health and/or e-commerce a plus)
• Experience writing or designing creatives for ads
• You prefer a highly structured environment
• You’re comfortable with ambiguity and need little direction

Why Eucalyptus?

• Make real impact, fast – we build in the open to learn and iterate quickly, delivering high-quality outcomes
• Work with highly passionate colleagues; autonomy to tackle challenging problems while caring for patients
• Be part of building Eucalyptus’ local identity and culture in Germany
• Support your career growth with regular feedback and bi-annual performance reviews
• Benefits include: employee stock options, wellness benefit, branded merch, team events, 25 days holiday + bank holidays, and hybrid working (2 days in office per week) in Berlin

Note: We value individuals from all backgrounds and perspectives. If you need adjustments during the interview process, please let us know.

EEO statement and related information remain available as part of the application process.