Marketing Manager – Paid Media, Activation

Jobtailor; Deutschland; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking an experienced Paid Media Lead to oversee activation and optimization of campaigns across social, programmatic, and video channels. You will partner with DeVry's media agency of record and collaborate with brand, creative, analytics, enrollment, and web teams to align campaigns with enrollment goals.

The role requires 5-8+ years in paid media and strong analytics. You will manage timelines, asset readiness, tracking, and approvals across multi-channel campaigns.

Qualifikationen

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5-8+ years of experience in paid media, digital marketing, or related field.
• Strong experience working with media agencies, ideally including Omnicom or similar large agency networks.
• Experience leading paid media activation and optimization across digital channels.
• Strong analytical mindset with ability to translate data into insights and action.

Aufgaben

• Oversee operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels.
• Serve as the primary day-to-day lead with DeVry's media agency of record.
• Work with brand, creative, analytics, enrollment, and web teams to launch, optimize, and align campaigns with business and enrollment goals.
• Lead activation and operational management of paid media campaigns.
• Execute media plans aligned to university goals and enrollment priorities.
• Coordinate campaign launches, timelines, deliverables, and optimization workflows.
• Ensure campaigns are launched accurately and efficiently.
• Manage ongoing optimization discussions and implementation of campaign changes.
• Support audience testing, creative testing, and in-market optimization.
• Manage agency campaign timelines, reporting cadences, and optimization workflows.
• Lead weekly performance and optimization discussions with agency teams.
• Coordinate issue resolution, campaign adjustments, and operational efficiencies.
• Review campaign performance with analytics resources and identify optimization opportunities.
• Translate performance insights into actionable recommendations and activation changes.
• Monitor campaign pacing, performance trends, and in-market optimizations.
• Communicate performance reporting and campaign learnings across stakeholders.
• Coordinate campaign launch readiness, including timelines, assets, tracking, and approvals.
• Align messaging, creative, and activation plans to campaign objectives and audience needs.
• Facilitate collaboration across internal and external teams throughout campaign lifecycles.

Kenntnisse

Paid media activation

Digital marketing

Campaign management

Optimization workflows

Data analysis

Ausbildung

Bachelor's degree in Marketing/Advertising/Business

Tools

Meta

DV360

LinkedIn

PowerBI

Looker Studio

GA4

Jobbeschreibung

• Oversee operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels
• Serve as the primary day-to-day lead with DeVry's media agency of record
• Work with brand, creative, analytics, enrollment, and web teams to launch, optimize, and align campaigns with business and enrollment goals
• Lead activation and operational management of paid media campaigns
• Execute media plans aligned to university goals and enrollment priorities
• Coordinate campaign launches, timelines, deliverables, and optimization workflows
• Ensure campaigns are launched accurately and efficiently
• Manage ongoing optimization discussions and implementation of campaign changes
• Support audience testing, creative testing, and in-market optimization
• Manage agency campaign timelines, reporting cadences, and optimization workflows
• Lead weekly performance and optimization discussions with agency teams
• Coordinate issue resolution, campaign adjustments, and operational efficiencies
• Review campaign performance with analytics resources and identify optimization opportunities
• Translate performance insights into actionable recommendations and activation changes
• Monitor campaign pacing, performance trends, and in-market optimizations
• Communicate performance reporting and campaign learnings across stakeholders
• Coordinate campaign launch readiness, including timelines, assets, tracking, and approvals
• Align messaging, creative, and activation plans to campaign objectives and audience needs
• Facilitate collaboration across internal and external teams throughout campaign lifecycles

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5-8+ years of experience in paid media, digital marketing, or related field
• Strong experience working with media agencies, ideally including Omnicom or similar large agency networks
• Experience leading paid media activation and optimization across digital channels
• Strong operational and project management skills with high attention to detail
• Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines
• Strong analytical mindset with the ability to translate data into insights and action
• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4)
• Experience in higher education or a complex, multi-touch sales cycle environment is a plus
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Core Competencies

Demonstrates expertise in managing and optimizing paid media campaigns across various digital channels, with a strong focus on operational execution and collaboration with cross-functional teams. Proficient in translating performance data into actionable insights to drive campaign success and align with business goals.

Highest-signal resume keywords

• Paid Media Activation
• Digital Marketing
• Campaign Optimization
• Project Management
• Analytical Skills

Hard Skills

• Paid Media
• Digital Marketing
• Campaign Management
• Optimization Workflows
• Data Analysis

Soft Skills

• Communication
• Stakeholder Management
• Attention to Detail

Industry Keywords

• Higher Education
• Multi-Touch Sales Cycle
• Media Agency Management

Tools & Technologies

• Meta
• DV360
• LinkedIn
• PowerBI
• Looker Studio
• GA4