Digital Media Planner, B2B

Jobtailor; Deutschland; Remote; EUR 78.000 - 112.000; Vollzeit

Zusammenfassung

Wpromote is seeking a strategic lead to drive enterprise B2B campaigns and partner relationships. The role focuses on planning and executing across sophisticated accounts, collaborating with Client Strategy, Analytics, Creative, and other channel teams to achieve measurable business outcomes.

You will manage direct partner media for always-on and seasonal campaigns, conduct RFPs, evaluate plans against KPIs, and guide cross-functional teams to optimize performance and reporting.

Qualifikationen

• 3–5 years of experience in media planning for publisher direct and/or programmatic media.
• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations
• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
• Experience with trafficking programmatic or direct media
• Experience working with analytics teams on granular program tracking and performance dashboards
• Experience managing sizable budgets that shift frequently
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Experience planning media for B2B, SaaS, or financial services brands
• Experience on large, complex accounts with multiple stakeholders and business units
• Familiarity with B2B publisher types such as trade publishers, review and comparison sites, newsletters, and sponsored content

Aufgaben

• Lead strategy and execution across enterprise accounts
• Partner with Client Strategy, Analytics, Creative, and channel teams to deliver measurable business outcomes
• Oversee enterprise search initiatives across multiple campaigns, products, and audiences
• Plan direct partner media for always-on, seasonal, and ad hoc campaigns
• RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations
• Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting
• Communicate program updates, performance, and recommendations to clients
• Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation
• Contribute to performance reporting, insights, and cross-program learnings
• Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs
• Coordinate creative between media partners and client teams, including launch QA and creative swaps
• Bring clients new partners, formats, testing opportunities, incentives, added value, and credits
• Stay current on the B2B publisher and partner landscape

Kenntnisse

Media Planning

Vendor Relationship Management

Campaign Optimization

Performance Reporting

Cross-Functional Collaboration

Budget Management

RFP Management

Data Analysis

KPI Development

Programmatic Media Trafficking

Project Management

Communication

Ausbildung

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Tools

Jobbeschreibung

• Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice


• Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration


• Oversee enterprise search initiatives across multiple campaigns, products, and audiences


• Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes


• Plan direct partner media for always-on, seasonal, and ad hoc campaigns


• RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations


• Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting


• Communicate program updates, performance, and recommendations to clients


• Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation


• Contribute to performance reporting, insights, and cross-program learnings


• Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs


• Coordinate creative between media partners and client teams, including launch QA and creative swaps


• Bring clients new partners, formats, testing opportunities, incentives, added value, and credits


• Stay current on the B2B publisher and partner landscape

Requirements

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment


• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations


• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs


• Experience with trafficking programmatic or direct media


• Experience working with analytics teams on granular program tracking and performance dashboards


• Experience managing sizable budgets that shift frequently


• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly


• Strong time management and project management skills


• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience


• Experience planning media for B2B, SaaS, or financial services brands


• Experience on large, complex accounts with multiple stakeholders and business units


• Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content


• Preferred candidates located in PT or CT time zones; ET candidates also considered


• Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in media planning and execution for B2B campaigns, with a strong focus on managing vendor relationships, optimizing performance, and delivering measurable business outcomes. Proficient in collaborating across teams to enhance campaign effectiveness and drive strategic partnerships.

Highest-signal resume keywords

• Media Planning


• Vendor Relationship Management


• Campaign Optimization


• Performance Reporting


• Project Management

Hard Skills

• Media Planning


• Campaign Optimization


• Performance Analysis


• Programmatic Media Trafficking


• Budget Management


• KPI Development


• RFP Management


• Data Analysis


• Cross-Functional Collaboration


• Creative Coordination

Soft Skills

• Excellent Communication


• Time Management


• Interpersonal Skills


• Project Management

Industry Keywords

• B2B Marketing


• SaaS


• Financial Services


• Trade Publishers


• Sponsored Content


• Performance Dashboards


• Analytics


• Campaign Goals


• Client Strategy


• Ad Operations