Director, Performance Media Strategy

Jobtailor; Deutschland; Remote; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a seasoned Head of Omni-Channel Performance Marketing to lead programmatic, paid search, and paid social initiatives. You will drive strategy, ensure alignment with client objectives, and oversee a team of media specialists.

This role emphasizes coaching, setting clear goals, building scalable processes, and delivering measurable results across channels. You will partner with Client Services and Product to translate insights into action.

Qualifikationen

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 10+ years of digital media, performance marketing, or marketing strategy experience.
• 5+ years managing teams within a digital media, agency, or marketing organization.
• Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation.
• Experience managing large-scale media budgets and performance-based marketing programs.
• Proven ability to lead high-performing teams and drive operational excellence.
• Experience presenting strategic recommendations and performance results to senior leadership and clients.
• Financial services or regulated-industry marketing experience preferred.

Aufgaben

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels.
• Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics.
• Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance.
• Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies.
• Monitor campaign delivery and performance to proactively identify risks and opportunities.
• Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution.
• Establish clear goals, performance expectations, and development plans for team members.
• Foster a culture of accountability, collaboration, innovation, and operational excellence.
• Build scalable processes and workflows that support growth and efficiency across the media organization.
• Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations.
• Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements.
• Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate.
• Act as the escalation point for complex campaign, platform, or delivery issues.
• Translate campaign results into actionable business insights and recommendations.
• Identify patterns, trends, and learning opportunities across client portfolios.
• Partner with Analytics teams to develop measurement frameworks and reporting enhancements.
• Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

Kenntnisse

Omni-Channel Performance Marketing

Team Leadership

Campaign Optimization

Digital Media Strategy

Budget Management

Programmatic Advertising

Paid Search

Paid Social

Measurement Frameworks

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels;
• Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics;
• Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance;
• Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies;
• Monitor campaign delivery and performance to proactively identify risks and opportunities.
• Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution;
• Establish clear goals, performance expectations, and development plans for team members;
• Foster a culture of accountability, collaboration, innovation, and operational excellence;
• Build scalable processes and workflows that support growth and efficiency across the media organization.
• Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations;
• Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements;
• Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate;
• Act as the escalation point for complex campaign, platform, or delivery issues.
• Translate campaign results into actionable business insights and recommendations;
• Identify patterns, trends, and learning opportunities across client portfolios;
• Partner with Analytics teams to develop measurement frameworks and reporting enhancements;
• Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 10+ years of digital media, performance marketing, or marketing strategy experience.
• 5+ years managing teams within a digital media, agency, or marketing organization.
• Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation.
• Experience managing large-scale media budgets and performance-based marketing programs.
• Proven ability to lead high-performing teams and drive operational excellence.
• Experience presenting strategic recommendations and performance results to senior leadership and clients.
• Financial services or regulated-industry marketing experience preferred.

Core Competencies

Demonstrates expertise in leading omni-channel performance marketing programs, with a strong focus on Programmatic, Paid Search, and Paid Social strategies. Proven ability to manage teams, optimize campaign performance, and translate insights into actionable business recommendations.

Highest-signal resume keywords

• Omni-Channel Performance Marketing
• Team Leadership
• Campaign Optimization
• Digital Media Strategy
• Budget Management

Hard Skills

• Programmatic Advertising
• Paid Search
• Paid Social
• Campaign Performance Analysis
• Digital Activation
• Budget Allocation
• Quality Assurance
• Audience Targeting
• Bidding Strategies
• Measurement Frameworks

Soft Skills

• Coaching
• Collaboration
• Communication
• Accountability
• Innovation

Industry Keywords

• Digital Media
• Performance Marketing
• Marketing Strategy
• Financial Services Marketing
• Regulated Industry Marketing