Associate Director, Paid Media

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Senior Healthcare Media Strategist to develop integrated media strategies across DSPs, paid social, search, video, and emerging channels. You will plan budgets, forecasts, and learning agendas, and translate results into client recommendations.

You’ll partner with client services, strategy, creative, technology, and analytics teams to optimize campaigns, manage budgets, and ensure compliance with healthcare advertising requirements.

Qualifikationen

• Healthcare, pharmaceutical, biotechnology, or medical technology agency experience.
• Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms.
• Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.

Aufgaben

• Develop integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.
• Advise clients and present strategies, investment recommendations, performance findings, and opportunities.

Kenntnisse

Integrated Media Strategy Development

Programmatic Media Optimization

Campaign Management Across DSPs

Budget Management and Forecasting

Client Relationship Building

Tools

DSPs

Paid Media Platforms

EHR Systems

Analytics Tools

Jobbeschreibung

• Develop integrated media strategies, channel plans, budgets, forecasts, and learning agendas
• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels
• Build strategies reaching healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team
• Create recommendations explaining proposed strategies, their importance, and investment alignment with client objectives
• Partner with Client Services, strategy, creative, technology, and analytics teams
• Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and paid media platforms
• Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other indicators
• Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative
• Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing
• Ensure compliance with platform, privacy, client, and regulated healthcare advertising requirements
• Translate results into recommendations and apply findings to future media decisions
• Advise clients and present strategies, investment recommendations, performance findings, and opportunities
• Identify opportunities to expand media engagements within existing client relationships
• Contribute media strategy to pitches, proposals, scopes, and capabilities presentations
• Evolve P10’s DSP and broader healthcare media capabilities
• Evaluate media partners, design pilots, and develop repeatable offerings
• Build scalable processes, tools, benchmarks, partner scorecards, and ways of working
• Mentor and provide strategic and technical guidance to team members

Requirements

• Healthcare, pharmaceutical, biotechnology, or medical technology agency experience
• Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms
• Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management
• Experience developing integrated media plans, budgets, forecasts, and client recommendations
• Working knowledge of paid social, paid search, video, audio, and other digital channels
• Ability to move comfortably between strategic client conversations and detailed platform execution
• Experience managing budgets, building client relationships, and contributing to business growth
• Strong communication, presentation, organization, and problem-solving skills

Core Competencies

Demonstrates expertise in developing integrated media strategies and managing campaigns across various digital channels, with a strong focus on healthcare advertising compliance and client relationship management.

Highest-signal resume keywords

• Integrated Media Strategy Development
• Programmatic Media Optimization
• Campaign Management Across DSPs
• Budget Management and Forecasting
• Client Relationship Building

ATS Optimization Keywords

Hard Skills

• Campaign Optimization
• Audience Activation
• Budget Management
• Media Planning
• Forecasting
• Bidding Strategies
• Performance Reporting
• Quality Control Standards
• Regulated Healthcare Advertising Compliance
• Digital Channel Strategy

Soft Skills

• Strong Communication
• Presentation Skills
• Organizational Skills
• Problem-Solving Skills

Industry Keywords

• Healthcare Advertising
• Pharmaceutical
• Biotechnology
• Medical Technology
• Digital Marketing

Tools & Technologies

• DSPs
• Paid Media Platforms
• EHR Systems
• Analytics Tools