Digital Marketing Specialist

Jobtailor; Deutschland; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Digital Marketing Specialist in Germany to drive customer acquisition and revenue growth through hands-on management of paid digital advertising campaigns. You will run campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta, using performance data to optimize results and strengthen effectiveness.

Collaborating with the Digital Marketing & SEO Manager and the Senior Digital Growth & Analytics Manager, you will maintain accurate tracking and organize processes while

Qualifikationen

• Proficiency with Google Ads and Microsoft Ads.

Aufgaben

• Manage day-to-day paid media operations across search, social, and external advertising partners.
• Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
• Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
• Monitor campaign health daily and adjust bids, track issues, and resolve disapprovals.
• Build and manage paid campaigns across LinkedIn, Meta, and other social platforms.
• Use CRM data and Salesforce target account lists to develop audiences and engage high-value prospects.
• Monitor and report on campaign performance metrics such as impressions, clicks, CTR, CPC, CPL, and conversions.
• Ensure paid media traffic connects to Pardot forms and Salesforce campaigns.
• Track submission deadlines, live placements, and tracking accuracy.
• Maintain an organized asset library and delivery log for partner placements.

Kenntnisse

Google Ads

Microsoft Ads

LinkedIn Campaign Manager

Meta Ads Manager

GA4

UTM Tracking

A/B Testing

Campaign Attribution

Spreadsheet Analysis

Salesforce

Pardot

Strong Analytical Skills

Strong Written and Verbal Skills

Collaboration

Attention to Detail

Tools

Salesforce

Pardot

GA4

Jobbeschreibung

• The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns.
• This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution.
• Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.
• Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
• Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
• Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
• Maintain clean campaign architecture and consistent naming conventions across all accounts.
• Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
• Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
• Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
• Monitor campaign pacing, reach, frequency, and performance across active campaigns.
• Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.
• Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.
• Maintain an organized asset library and delivery log for partner advertising placements.
• Manage the creation, implementation, and governance of UTM parameters across paid media channels.
• Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.
• Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue.
• Identify optimization opportunities and provide data-supported recommendations to improve campaign performance.
• Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.

Requirements

• Proficiency with Google Ads and Microsoft Ads
• Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
• Working knowledge of GA4 and digital campaign measurement
• Strong understanding of UTM tracking, tagging standards, and campaign attribution
• Familiarity with Pardot and Salesforce preferred
• Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
• Strong analytical and critical-thinking skills
• Excellent organization and attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Strong written and verbal communication skills
• Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

Core Competencies

Demonstrates expertise in managing and optimizing paid digital advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn, and Meta. Proficient in utilizing performance data and analytics to drive customer acquisition and revenue growth while ensuring accurate tracking and campaign effectiveness.

Highest-signal resume keywords

• Google Ads Proficiency
• Microsoft Ads Proficiency
• LinkedIn Campaign Manager Proficiency
• Meta Ads Manager Proficiency
• Strong Analytical Skills

ATS Optimization Keywords

Hard Skills

• Digital Campaign Measurement
• UTM Tracking
• Campaign Attribution
• Spreadsheet Analysis
• A/B Testing

Soft Skills

• Strong Communication Skills
• Excellent Organization
• Attention to Detail
• Critical Thinking
• Collaboration

Industry Keywords

• Paid Media Operations
• Campaign Performance Metrics
• Customer Acquisition
• Revenue Growth
• Digital Advertising

Tools & Technologies

• Salesforce
• Pardot
• GA4