Marketing Data Analyst III

Jobtailor; Deutschland; Remote; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced analytics professional to drive paid media performance reporting across global regions. You will own metric governance, experimentation, and attribution, partnering with marketing and data teams to translate insights into actionable recommendations.

The role requires 7+ years in analytics for paid media, strong SQL and Snowflake skills, and excellent communication to present findings to stakeholders.

Qualifikationen

• Bachelor's degree in business, marketing, analytics, statistics, or economics, or related field.
• Minimum 7 years in analytics, BI, or performance reporting with paid media focus.
• Hands-on experience with Google Ads and Meta Ads required.
• LinkedIn Ads and programmatic experience preferred.
• Experience with attribution models and tools like Rockerbox, Northbeam.
• Strong SQL and Snowflake for data querying and analysis.
• Proficiency in English; ability to present to non-technical stakeholders.

Aufgaben

• Deliver recurring and ad hoc paid media performance reporting at global and regional levels.
• Apply and maintain paid media metrics (CAC, ROAS, CPA, CPM, CTR, conversion rate).
• Analyze performance across Google Ads, Meta, LinkedIn, and programmatic channels.
• Recommend budget and optimization changes.
• Support incrementality tests and experiments with statistical confidence.
• Reconcile agency and platform performance with PMI data and explain variance.
• Maintain UTM governance and validate conversion tracking.
• Contribute to attribution analysis across paid and non-paid channels.
• Support cross-channel reporting linking paid media to downstream outcomes.
• Forecasting, propensity, and media mix modeling via data preparation and analysis.
• Partner with marketing, Data Engineering, and agencies to translate insights into recommendations.
• Use SQL and Snowflake for data extraction and analysis.
• Leverage AI tools to accelerate analysis and validate outputs.
• Follow data governance and contribute metric definitions to PMI semantic layer.
• Produce recurring paid media reports, dashboards, incrementality results, reconciliations, and accurate data.

Kenntnisse

Analytical thinking

Communication skills

Collaboration

English proficiency

Ausbildung

Bachelor's degree in business/marketing/analytics

Tools

SQL

Snowflake

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

AI tools

Jobbeschreibung

• Deliver recurring and ad hoc paid media performance reporting at global and regional levels
• Apply and maintain paid media metrics including CAC, ROAS, CPA, CPM, CTR, and conversion rate
• Analyze campaign, audience, creative, channel, and geography-level performance across Google Ads, Meta, LinkedIn, and programmatic
• Recommend budget and optimization changes
• Support and analyze incrementality tests, holdouts, and structured experiments, reporting results with statistical confidence
• Reconcile agency and platform performance against PMI first-party and warehouse data, identifying and explaining variance
• Maintain UTM governance and validate conversion tracking for paid campaigns
• Contribute to attribution analysis across paid and non-paid channels
• Support cross-channel and funnel reporting connecting paid media to downstream conversion, customer, and product performance
• Support forecasting, propensity, and media mix modeling through data preparation, analysis, and interpretation
• Partner with marketing stakeholders, Data Engineering, and agency teams to translate analysis into recommendations
• Use SQL and Snowflake for data extraction, transformation, and analysis
• Use AI tools to accelerate analysis, quality assurance, and reporting, validating AI-generated output against source data
• Follow data governance and stewardship practices and contribute paid media metric definitions to PMI's marketing semantic layer
• Produce recurring paid media reports, automated dashboards, incrementality results, reconciliations, and accurate campaign tracking and attribution data

Requirements

• Bachelor's degree in business, marketing, analytics, statistics, economics, or a related field; advanced degree preferred
• Minimum 7 years of experience in analytics, business intelligence, or performance reporting, with significant time spent on paid media or digital marketing performance
• Hands‑on experience analyzing data from Google Ads and Meta Ads required
• LinkedIn Ads and programmatic experience preferred
• Experience analyzing marketing tests or experiments and interpreting results
• Exposure to forecasting or modeling work preferred
• Experience with attribution models and tools like Rockerbox, Northbeam
• Strong SQL and working proficiency with Snowflake for data querying, transformation, and analysis
• Working knowledge of paid media platforms and their reporting, including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Solid understanding of campaign analytics, attribution methods, conversion tracking, and UTM governance
• Familiarity with statistical concepts applied to marketing, including significance testing, cohort analysis, and lifetime value
• Working proficiency in Python or R preferred
• Comfortable using AI tools in analytical work, including validating output before it informs a business decision
• Strong analytical and problem‑solving skills
• Strong communication and collaboration skills to work effectively with global and regional teams, and to present findings to non‑technical stakeholders
• Proficiency in English
• Possible travel up to 10%

Core Competencies

Demonstrates expertise in paid media performance analysis, including metrics such as CAC, ROAS, and CPA, while utilizing SQL and Snowflake for data extraction and reporting. Proficient in collaborating with marketing stakeholders to translate complex data insights into actionable recommendations.

Highest-signal resume keywords

• Paid Media Performance Analysis
• SQL Proficiency
• Google Ads and Meta Ads Experience
• Attribution Modeling
• Statistical Analysis

ATS Optimization Keywords

Hard Skills

• CAC
• ROAS
• CPA
• CPM
• CTR
• Conversion Rate
• Data Analysis
• Forecasting
• Modeling
• Attribution Methods

Soft Skills

• Analytical Skills
• Problem-Solving Skills
• Communication Skills
• Collaboration Skills

Industry Keywords

• Digital Marketing
• Performance Reporting
• Campaign Analytics
• UTM Governance
• Incrementality Testing

Tools & Technologies

• SQL
• Snowflake
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• AI Tools