Media Manager

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking an experienced Paid Media Manager to influence media strategy and oversee day-to-day execution with agencies, ensuring campaigns launch accurately and on time. You will manage setup, tracking, optimization across Google, Meta, and programmatic platforms, monitor budgets, deliver performance dashboards, and partner with internal teams to align brand goals.

The role requires a Bachelor’s degree (MBA a plus) with strong analytical, cross-functional collaboration, and

Qualifikationen

• 4–6+ years of experience in paid media, digital marketing, or media operations.
• Experience with media agencies and digital advertising platforms (Google, Meta, programmatic).
• Experience with analytics teams and performance dashboards.
• Ability to manage multiple campaigns, timelines, and operational details.

Aufgaben

• Influence and coordinate media strategy between agencies and brand teams.
• Oversee day-to-day execution with media agencies to ensure campaigns launch on time.
• Manage campaign setup, trafficking, and implementation across paid media platforms.
• Conduct QA on media buys, targeting, tagging, and creative rotations.
• Monitor budget pacing and delivery against spend targets.
• Identify and implement in-flight optimizations within guardrails.
• Maintain documentation including media plans, timelines, and learnings.
• Track campaign performance against KPIs and benchmarks.
• Prepare weekly and monthly performance reporting across channels.

Kenntnisse

Paid Media Management

Campaign Performance Analysis

Cross-Functional Collaboration

Data-Driven Optimization

Media Agency Coordination

Ausbildung

Bachelor's Degree

MBA

Tools

Google Ads

Meta Ads

Programmatic Advertising

Performance Dashboards

SEO Tools

Jobbeschreibung

• Influence and work between media agencies and brand teams to support media strategy
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance on media buys, targeting parameters, tagging, and creative rotations
• Monitor budget pacing and delivery against spend targets
• Identify and implement in-flight optimizations within established guardrails
• Maintain documentation including media plans, campaign specifications, timelines, and learnings
• Track campaign performance against benchmarks and KPIs
• Monitor results and flag performance trends, risks, and opportunities
• Escalate performance issues, optimization opportunities, and operational risks to the Director of Media
• Develop and maintain weekly and monthly performance reporting across campaigns and channels
• Support reporting accuracy, data quality, KPI tracking, dashboard updates, performance insights, and test analysis
• Ensure brand goals and direction are implemented by media agencies
• Coordinate with Website & SEO on landing page performance, tracking implementation, and traffic quality signals
• Partner with Media Operations on audience segmentation, suppression strategies, retargeting, tagging, tracking, and audience integration
• Coordinate with internal teams and agency partners to maintain operational alignment

Requirements

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation
• Collaborative, accountable, and energized by execution
• Bachelor’s degree required
• MBA a plus

Core Competencies

Demonstrates expertise in managing paid media campaigns, including setup, trafficking, and performance analysis, while ensuring alignment with brand goals and operational accuracy. Proficient in collaborating with media agencies and internal teams to optimize campaign performance and reporting.

Highest-signal resume keywords

• Paid Media Management
• Campaign Performance Analysis
• Cross-Functional Collaboration
• Data-Driven Optimization
• Media Agency Coordination

Hard Skills

• Campaign Setup
• Trafficking
• Quality Assurance
• Budget Monitoring
• KPI Tracking
• Performance Reporting
• Audience Segmentation
• Digital Advertising
• Analytics
• Optimization Strategies

Soft Skills

• Analytical Mindset
• Attention to Detail
• Organizational Skills
• Communication Skills
• Collaboration

Certifications & Qualifications

• Bachelor's Degree
• MBA

Industry Keywords

• Digital Marketing
• Media Operations
• Campaign Management
• Media Strategy
• Performance Insights

Tools & Technologies

• Google Ads
• Meta Ads
• Programmatic Advertising
• Performance Dashboards
• SEO Tools